I’ve spent a bit of time on Twitter lately, for my sins, and have been simply astounded at how many people are out there who’re working on a more planet & people friendly food system.
I’ve seen everything from hydroponics to beekeepers, urban designers to organic cosmetic boxes, bloggers & restaurant owners, environmental engineers to grass roots GMO activists.
It’s been really encouraging – we know we’re backing a swelling movement, and we’re here all guns blazing ourselves.
Our view is one of disruption of the status quo, and support of the individuals, communities & organisations who’re getting on with creating a better world. We aim to disrupt the existing food distribution system – one which wields so much power – by directly supporting the farmers, community food enterprises & small scale food distributors with the tools to enable a local food movement.
Software is our team’s background (well except for mine which is environmental conservation & business..) so we were in a good position to create the web 2.0 tools for the people we know can create the kind of food system which will support people & planet more readily than the holders of the power in the industrialised food distribution, who are simply ‘working for their shareholders’.
Disruption is important – it can create systemic change. Take what Napster did to the music industry for example; one simple innovation in digitising and sharing files has blown apart a system which is still re-sprouting in its wake – those that try to fight or cling on to the old paradigm will eventually be left behind. Those that embrace, innovate, and find new ways – will be rewarded with inheriting a new system. We see disruption of the power balance of food distribution in the same way.
We realise of course that we are not going to do this on our own – in fact the ground work is already well underway – food hubs, vege box schemes, organic farmers, fair food bloggers, sustainability consultants, local food enterprise resources, education & future thinkers are already doing stirling work in this area. That’s why we’re working with local & friendly food champions like Food Connect and the Soil & Health Association, who are doing great work in education, advocacy & research into what a sustainable food system looks like.
In the meantime, before our launch, we look forward to hearing from you about what your view of a better food system is, and how you’re working towards it.