Top 5 ways to find more customers : an overview of local food marketing guides

Have you ever wondered ‘how & where will I get more customers?’

 

We’ve been asked the question a fair bit recently by people & organisations around the world who are distributing food locally.  What with tough harvests in the UK, the supermarket price wars in Australia, the food stores the size of small towns in the US, austerity measures in Europe, and the gradual rising awareness of the benefits of local food in New Zealand – it can be tough to find new customers.

 

We decided to pull together our own e-book on this topic, but in the meantime, here’s a couple of sites which could be useful to get you started.

  1. Community Involved in Sustaining Agriculture (CISA) – as part of the ‘Be A Local Hero’ program, have developed a Marketing 101 for farmers and local food distributors. You’ll find a link to a PDF download – it’s a fairly in-depth guide to everything from establishing a brand, to working out new channels for your business.
  2. Making Local Food Work – a series of guides & toolkits for a wide variety of local food distribution models, developed to help you get started & get ahead.
  3. National Good Food Network – a database of research into business & finance behind local food distribution & farming.
  4. Minnesota Institute for Sustainable Agriculture – a solid guide for small farmers and distributors as to why & how to market locally.
  5. Lean Marketing – taking a somewhat different approach to marketing, this blog post advocates lean marketing – staying away from heavyweight strategic planning, testing ideas in small batches, and learning quickly.

 

Social Enterprise London (SEL) – many local food distributors are looking for triple-bottom line impact, and could benefit from the great resources that SEL create. Whilst not specifically focused on local food, they do have some good guides to smaller, more impactful business.

 

If you’re particularly interested in the USDA Marketing Manual – we’ve also uploaded here: USDA Marketing Manual 2012

 

We’d love to hear your thoughts & feedback on what’s worked and what’s not, to help build a guide for local food to build the movement around the world.  You can tweet us at @buckybox, or get in touch through Facebook.

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