Seed funding for Local Food Enterprise

Seed Funding For Local Food

How do you get the seed money to get your local food enterprise started?

 

This is a challenge that a lot of entrepreneurs, grassroots solutionists and small farms struggle with. It’s tough to get the money needed to cover packaging, marketing materials, branding and packing space, to get up and running.

 

Whilst we’ve closed applications for The Local Food Startup Challenge this week, we’re still aiming to add some rocket fuel to the challenge entrants, and after the good people of StartSomeGood got in touch, we decided to do a webinar together to educate startup challengers about Crowdfunding.

 

Getting the seed funding to get the wheels moving is important, but there’s much better ways than getting bank loans, and with Crowdfunding growing around the world as a key way of seeding new and exciting projects from the grassroots, it’s time to take a look deeper at what the benefits are.

 

You can see the slides Tom Dawkins from StartSomeGood used for the webinar here:

Tom and I caught up after the webinar, and pulled out the Top 5 takeaways from the webinar:
  1. Use crowdfunding to connect with your first customers – offer them fair value on your rewards (such as 2 weeks of produce boxes), don’t see it as a donation.
  2. Share your story – connect with peers & wider community who care about the things you do and invite them to be a part of your journey.
  3. Don’t let making a video slow you down or intimidate you. It can be really simple, so long as it’s authentic and meaningful.
  4. Line up your first funders – do this before you launch so you launch with momentum.
  5. Graft & Reward – crowdfunding takes work, and can really benefit and propel those who put the effort in, especially when it’s backed by a great story and cool, unique rewards.

 

↪ Tweet these Tips ↩

 

We also prepared a round up of some of the nuggets from during and after the webinar which you can see here:

 

Crowdfunding for Local Food – the StartSomeGood + Bucky Box webinar

A webinar by StartSomeGood and Bucky Box to bring some knowledge and inspiration to Local Food startups around the world, to help get the seed funding to get started.

Storified by Bucky Box· Fri, May 10 2013 20:36:54

How do you get the seed money to get your local food enterprise started? 

Software Startup And Global Crowdfunding Platform Join Forces To Kickstart The Local Food MovementLocal Food Delivery is traditionally an underfunded business, but a software startup and a global crowdfunding platform are breaking the …
StartSomeGood and Bucky Box Join Forces to Kickstart the Local Food MovementWho doesn’t love local food? Well, here’s some exciting news for local food enterprises and people from all over the world who truly appr…
“crowdfunding is a powerful tool to launch local food startups, allowing you to raise capital and increase awareness of your enterprise in an exciting, community-based way.”
Webinar: Crowdfunding for The Local Food Startup Challenge | The Bucky Box BlogPropel Your Local Food Startup with Crowdfunding Sometimes it seems like crowdfunding is just for new digital devices, iPhone covers and …
After a good buzz online, it was time to get to the pointy end of things!
REGISTRATIONS CLOSING SOONOur $500k Global Fund for Local Food Distributors is closing on 6 May buff.ly/10T35WvBucky Box
Want to launch a local food enterprises? FREE crowdfunding webinar on Monday 6 May at 7pm AEST… fb.me/1Fi1ZvHB4Urban Ecology
Webinar: Crowdfunding for The Local Food Startup Challenge @BuckyBox May 6 7-8pm Australia EST, 10am London localfood.buckybox.com/2013/04/crowdf…Anake Goodall
I’m about to host a webinar specifically for food-based social enterprises with @buckybox, join in: bit.ly/11FHg82 #socentTom Dawkins
Find out how to finance your #localfood startup using crowdfunding! Join our FREE webinar on NOW! #locavore ow.ly/kJO6l #socentStartSomeGood
Amped for the first of our #startupchallenge webinar on Crowdfunding for Local Food Enterprise with @StartSomeGood localfood.buckybox.comSam Rye
We know that local food systems are better for the economy, the environment and our communities. Here’s a little research into that to remind you why you do what you do!
RT @eatinglocally: Research report shows how sustainable food systems strengthen the health of local communities ow.ly/kFFxdBe A Localist
With people from all over the world on the line between the two webinars, we delved into what makes a great crowdfunding campaign for local food enterprises.
And we’re off! @tomjd is up & running – started #crowdfunding platform @StartSomeGood with @abudak whilst working with @Ashoka #socentBucky Box
"We don’t have a shortage of ideas, we have a shortage of people who are resourced to make them happen" – @StartSomeGood #localfood #socentBucky Box
Our #crowdfunding webinar with @BuckyBox has kicked off! Join in NOW to find out how to finance your #food venture ow.ly/kJPn2StartSomeGood
Crowdfunding = Peerfunding. It’s not about a faceless crowd waiting to shower you with money, it’s about your Peers (friends, family, people who believe in you), your Tribes (people who believe in your idea & what you want to create), and finally Crowds (the mainstream who connect with your project).
Who should you turn to when ur looking for seedfunding for your local food enterprise? @StartSomeGood shares insights pic.twitter.com/tR9JaDSPxDBucky Box
"After gaining the support of your peers, it’s time to turn to your Tribe." -> we’re lucky to have a big #foodies tribe – reach out to them!Bucky Box
Connections & Networks are going to be what drives your Local Food #crowdfunding campaign. You ready? #startupchallengeBucky Box
It’s key to start building your networks of people who want to see your project happen – get them onboard with pledging (even if it’s just a little) in the first days…
"Build a pipeline of people who will pledge in the first days of your local food crowdfunding campaign – momentum is everything!" @tomjdBucky Box
Crowdfunding is different to traditional fundraising.  You don’t just get a badge or a ribbon for giving to a cause. There’s a number of reasons why people give to Crowdfunding campaigns, so think hard about what your Rewards will be – start thinking about offering Value to people who pledge, such as your produce once you’re up & running!
Motivations people give to local food crowdfunding campaigns: "Shopping – a good or service they want to bring to life" – @StartSomeGoodBucky Box
Motivations people give to local food crowdfunding campaigns: "Philanthropy – a future we want to see" – @StartSomeGoodBucky Box
Motivations people give to local food crowdfunding campaigns: "Support – supporting a friend or member of their community" – @StartSomeGoodBucky Box
Over 70% of #crowdfunding campaigns are funded by single donors, the importance of Peers is crucial to local food seed $$ @StartSomeGoodBucky Box
Why we suggest to our International #startupchallenge entrants to use @StartSomeGood to crowdfund in the early stages pic.twitter.com/9ME0GDqr08Bucky Box
Crowdfunding is not about a crowd of faceless people waiting to shower you with $, it’s about Connections & Community, just like Local Food.Bucky Box
Motivations of people giving to local food crowdfunding campaigns: "Issues, Geography & Team" – Learning: TELL YOUR STORY – @StartSomeGoodBucky Box
"Crowdfunding is a great way to launch your local food enterprise, or help expand your activities to enhance your impact" – @StartSomeGoodBucky Box
What will your rewards be for a Local Food crowdfunder? Acknowledgement, Schwag or Souvenirs/Crafts? Maybe a Vege Box? – @StartSomeGoodBucky Box
More reward ideas for crowdfunding local food biz – Pre Sales of your produce, Unique experiences or items, Access to your team’s skills!Bucky Box
Many of our ventures have found that #crowdfunding was a great way to invite the community into their project #StartingGoodStartSomeGood
Our #crowdfunding webinar with @BuckyBox has kicked off! Join in NOW to find out how to finance your #food venture ow.ly/kJPn2StartSomeGood
.@GoldhillOrganic great to meet you Jane, thanks so much for joining us & have a great day in that sunshine! @StartSomeGoodBucky Box
What will your rewards be for a Local Food crowdfunder? Acknowledgement, Schwag or Souvenirs/Crafts? Maybe a Vege Box? – @StartSomeGoodBucky Box
Great webinar yest by @StartSomeGood & @buckybox @samrye_enspiral on peerfunding for local food. Will definitely use their platform. Cheers!Toni Dipple
A diverse day into the techie world with a webinar @StartSomeGood @buckybox and then gorgeous food @BlandfordFest ending with @Dorset_HourGoldhill Organics
Big thanks all round!
Massive thanks to our global crowdfunding partner @StartSomeGood for insights + support to bring seedfunding to local food initiatives!Bucky Box
Thanks to @buckybox for partnering with us to support #localfood startups. And thanks to everyone who joined our webinar!StartSomeGood
Well @StartSomeGood + @buckybox = Local Food Biz Startup in a box. Change is here, it’s a rising tide for the food system!Bucky Box
@buckybox has launched a chat to keep the ideas flowing after the #crowdfunding webinar with @startsomegood! join in: buckybox.nestivity.com/discussions/51…Nestivity
Umm…@buckybox is totally rad. Solves a practical problem for farmers markets and community supported agriculture (CSA) programs! #produceReid Simpson
Treat your supporters like your cofounders! They are supporting you because they believe in your vision for a better future! #StartingGoodStartSomeGood
I’ll leave you with this step by step guide to creating an AWESOME #crowdfunding campaign buff.ly/13e1UkY #StartingGoodStartSomeGood
It’s time to ditch the spreadsheets and start looking after your business again. pic.twitter.com/wjF6N3PwRYBucky Box
Check out Tom’s full slides from the webinar here:
Local Food Startup Challenge crowdfunding webinars with StartSomeGood – May 2013As global crowdfunding partners of the Local Food Startup Challenge (http://challenge.buckybox.com/) StartSomeGood hosted two webinars in…
StartSomeGood: crowdfunding for non-profits, social entrepreneurs and changemakersStartSomeGood is a crowdfunding platform for non-profits, social entrepreneurs and changemakers to raise funds and grow a community of su…
Bucky Box, simple to use software for your CSA, Vege Box Scheme, or Food Hub.Bucky Box, simple to use software for your CSA, Vegetable Box Scheme, or Food Hub to automate orders, billing and delivery logistics

Once again, huge thanks to StartSomeGood for joining with us to support The Local Food Startup Challenge, and catalyse local food globally.

 

Are you’re keen to pursue a crowdfunding campaign to get seed funding for your project, but still not sure where to start? Get in touch and we’ll point you in the right direction!

 

 

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