Customers are the lifeblood of all local food enterprises, and we’ve just made it a whole heap easier to keep them engaged.
Sending emails to individuals or groups with Bucky Box used to be a manual process requiring you to copy & paste into your email client.
We know you spend a lot of time communicating and engaging with your customers, so today we’ve launched some big changes to make running your local food enterprise easier.
Check it out:
What does this mean for you?
This new feature enables you to tackle individual and bulk email head on; create newsletters, send out account reminders, and more:
- – this is a tool for better customer engagement
- – it will save you time switching between applications
- – you can focus on the message you’re sending rather than how you’re going to send it
Here’s our top tips on how to use the new customer contact functionality:
1) Filter Your Customers – use the Search bar or click on tags to filter your customer list, and simply check all the tick boxes you want or select all. You’ll note the mail icon will pop up and you’ll have speedy access to create a ‘mail-merged’ email.
2) Create Templates – most food distributors will want to keep their customers engaged with some kind of regular email newsletter, and will often want to bulk-email a group of customers with information like account balances. To do this, you can create any number of templates for your choice of events – we’ve added 3 to get you started:
- – Your account is overdue
- – Using your login for ordering
- – Weekly Newsletter – what’s in your box this week
Essentially, yes, we’ve brought you the power of email marketing from within Bucky Box. Neat huh?
3) Powerful Email, not spam – using your own email account for email marketing is a bad idea as very quickly you can get yourself blacklisted by the spam filters for bulk emailing people. We’re using a well reputable email service which will mean you’re not overloading your own ‘send limits’ of your email server.
4) Export Customer Contacts – if you’re already using a service like Mailchimp or Benchmark, then you’ll need to regularly export updated customer lists. We put this functionality at your finger tips with a dropdown from the mail icon. Simply select the customers you wish to have the details for and click “Export Customer Details” – et voila – the .csv spreadsheet export will download for you.
You can also click “View as email addresses” to get a plain text collection of the emails which you can copy and paste into your own email client such as Google Mail, Outlook or Hotmail.
More in the pipeline…
We’re excited by this new feature, and we hope you like it too, but we’re not done yet. Not by a long shot. We’re planning some pretty awesome additional features to this section – so keep your eyes peeled.
Finally we thought you might like a quick start guide to Email Marketing to go with you new feature, so seeing as the team at Mailchimp are so good at this stuff, here’s their Guide to Creating an Email Marketing Plan.
We’d love your thoughts, ideas and feedback – drop us a comment below.