The importance of Storytelling cannot be underplayed. Traditionally Big Ag have had the upper-hand in the attempt to capture people’s imaginations with their deep pockets.
The tide is turning. The cost to craft & create quality media is leveling the playing field, and the rise of the Social Web is making us more inquisitive about where our food comes from, who is behind it, and easier to communicate what we find.
Awhile ago we highlighted a few of our favourite Creative capturings of the local food movement which included the very awesome Lexicon of Sustainability’s photo series which is available to exhibit as an art show. What we didn’t know at the time is they were also making a series of fantastic videos highlighting the truth behind Big Ag’s marketing. Take a look at the first 3 videos of this series which is available on PBS’ Youtube Channel.
Once again, make sure you head over to Lexicon of Sustainability to find more about the food that we eat, and how it is produced.