#NotInOurName – Salesforce misses the point

Have you heard of the term ‘Social Enterprise’?

***************  GREAT NEWS!!!! ***************

Salesforce has dropped it’s trademark attempt of the term Social Enterprise!

We would like to give a big Hi-5 to the team at Salesforce who decided to pull the pin & leave the term ‘social enterprise’ to mission driven businesses like ourselves, who put purpose before profit.

*********************************************************

 

Recently Salesforce.com went somewhat under the radar in applying for the trademark for the term ‘Social Enterprise’.  In some ways, we wondered how long it would take for this situation to blow up, since various companies had begun using the term ‘social business’ referring to businesses that use social tools (such as Facebook & Twitter) for customer service.

 

Truthfully, using social tools has been a big part of business for awhile – email & phone, customer forums and message boards have been a dominant part of communication in business for well over 20 years now. It doesn’t mean you’re suddenly a ‘Social Enterprise’ or ‘Social Business’ because you’re using them.

 

That said, the backlash that has sprung up against the attempt to trademark the term ‘social enterprise’ is interesting to watch.  It’s largely been led by the UK social enterprise networks such as Social Enterprise UK which launched the #NotInOurName campaign to stop Salesforce – you can follow it here on twitter. Due to Richard Branson’s outspoken support to ‘screw business as usual’, he’s even been asked to intervene through the Virgin group too!

 

The term ‘Social Enterprise’ has been used for businesses which are trading to achieve a Social, Environmental or Cultural mission for longer than Salesforce has been trading (13 years).  Here at Bucky Box, we think of it as ‘more than profit’, as we focus on maximising positive impact instead of simply the dollar value.  The distaste that has been expressed at Salesforce’s move to trademark the term is clearly evident and well founded – a company seeking to cash in on the term threatens to undermine a movement, and an entire sector which contributes millions of dollars to economies around the world, creates positive social & environmental impacts, and is seeking to redefine the compass of ‘good business’.

 

That’s why we’re standing up & giving our voice to Social Enterprise UK’s #NotInOurName campaign. Here’s our line in the sand. We believe Salesforce’s recent reply totally misses the point and shows their naïve dismissal of the issue:

 

When it comes to trademarks, businesses or organizations in different sectors can use the same trademark. Salesforce.com does not own or intend to own the trademark rights for the term social enterprise within the nonprofit sector, and is not seeking to restrict descriptive uses of the phrase by others in philanthropy, social responsibility, community involvement or mission-driven organizations.

 

Salesforce don’t seem to realise that social enterprise is not just about a sector – about philanthropy or not-for-profit, it’s a revolution in the business world which is blending social & environmental return on investment with financial.  For example, Bucky Box is a social enterprise, which is creating software for local food distribution.  So we are working in very much the same sector as salesforce, but we have a more than profit business model.  Under the trademark, we wouldn’t be able to call ourself a ‘social enterprise’, which we believe is a ridiculous attempt by a corporation to control the use of this term.  Pro bono Australia agrees with us.

 

So join us, and millions of people around the world who benefit from the work of the huge numbers of Social Enterprises, in telling Salesforce to back down and recognise that there’s something bigger than profit at stake here.

 

Editor’s note: we’ve also just had a discussion about which CRM system to use, and needless to say Salesforce did not get a look in. We highly suggest taking a look at the very awesome OnePage CRM who have a great solution which is highly intuitive compared to the cumbersome Salesforce interface!  

Tips for Local Food #2 : Call on Existing Resources & Support – Standing on the Shoulders of Giants

As part of our series on Top Tips for Local Food Distribution, we’re diving a little deeper into each of the 5 tips we gave. This week is ‘Call on Existing Resources & Support’ – Standing on the Shoulders of Giants. You can also check out ‘#1 : Get Social – a guide to new media for local food‘.

 

Bucky Box helps connect you to existing resources & support for local food enterprise

“If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton

 

Have you created your dream job, only to find that despite offering quality local produce from farmers who care – customers are slow to jump aboard? Or are you a startup veg box scheme which needs a pointer in the right direction to get the wheels rolling?

 

Whatever your challenge, someone, somewhere is likely to have already faced it.  Thanks to the wonders of the internet, you have access to a remarkable amount of knowledge from around the world, when it comes to local food systems.  Hard to find the right bit? Well Bucky Box is here to help.

 

Resources & Courses

 

There’s some great online and downloadable resources which can help you step through the early stages of set up – call them cheat sheets;

Networks & Communities of Practice

 

Connecting with people & projects of interest is vital to continuing to keep your finger on the pulse of what works, as well as what new opportunities may be around the corner. Check out some of these online & offline networks:

 

Support from Government & Charity

 

There’s some admirable work being done around the world by several governments in an effort to rejuvenate local food systems, here’s some of the programs which we’ve seen which might be able to offer you some help:

We will also take the opportunity for a specific focus on funding in the next Top Tips blog, but you can check out the National Good Food Network webinar in the meantime.

 

Technology

 

Mapping, Consumer Apps, Back End Systems, Traceability, and much much more is coming.  Here’s a run down of a couple which might be useful to local food schemes looking to make their job easier;

There’s many more examples of technology which would enable your local food business springing up all the time, so keep tuned on the above channels (and here!) for more examples.  You can also check out our blog about ‘Getting Social’ – tips for local food businesses using social media.

 

By no means is this an exhaustive list, so we’d love your feedback for other resources, networks, support & technology we should be adding too! Drop us a note below in the comments.

 

Thanks to Jenny Huston for support in the Resources section & Kirsten Larsen for tips on Australian Government Support!

Unlimited Magazine feature Bucky Box : flying the flag for Kiwi Social Enterprise

A mysterious parcel arrived at Bucky Box HQ yesterday.  When we ripped it open, we found the latest copy of Unlimited Magazine – ‘Inspiring New Zealand Business’.

It took us a moment or two to remember why this magazine had been mailed to us specifically, and then the penny dropped – a couple of months back, we’d had a good yarn with a friendly reporter who had heard about what we’ve been doing with Bucky Box,  and was particularly interested in our Social & Environmental drivers, and how we’d set up with a Social Enterprise constitution.

 

Social Enterprise / Social Business startup, Bucky Box, is building Software for Local Food Distribution

Social Enterprise / Business is a fairly new concept in New Zealand, and we’re modeling how legal structures and triple bottom line thinking can manifest as a business here.  This is a great opportunity to thank the amazing enspiral team who have supported & incubated us along the way!

 

The article, entitled ‘Social Circles’ features several Kiwi businesses which are focused on More than Profit – a friend of mine likes to call us “Yes, and…” Businesses.  Also featured in the article are the wonderful local food movement Ooooby, the fledgling New Zealand Centre for Social Innovation, the wonderful co-working space for changemakers (and our good friends) ‘The Kitchen’ in Auckland.

 

We have a lot of appreciation for organisations around the world who share the vision of using business for what we believe it was originally meant for – creating a better world, being an active citizen in a better society, and finding a way to do all this within the bounds of the environment we rely on. Where does the money come in? Well that’s the lubricant to make it work. We call it More Than Profit.

 

Pick up a copy of Unlimited Magazine, or head over to their website to check out more stories about Innovation, Technology, Startups & Leadership in New Zealand.

 

** UPDATE **

You can now read Social Circles : Kiwi Social Entreprenurship on Unlimited Magazine’s website now.