A Creative Approach to Local Food advocacy : Lexicon of Sustainability

Check out the short films from the Lexicon of Sustainability about our food system

The importance of Storytelling cannot be underplayed.  Traditionally Big Ag have had the upper-hand in the attempt to capture people’s imaginations with their deep pockets.

 

The tide is turning. The cost to craft & create quality media is leveling the playing field, and the rise of the Social Web is making us more inquisitive about where our food comes from, who is behind it, and easier to communicate what we find.

 

Awhile ago we highlighted a few of our favourite Creative capturings of the local food movement which included the very awesome Lexicon of Sustainability’s photo series which is available to exhibit as an art show.  What we didn’t know at the time is they were also making a series of fantastic videos highlighting the truth behind Big Ag’s marketing.  Take a look at the first 3 videos of this series which is available on PBS’ Youtube Channel.

 

 

Once again, make sure you head over to Lexicon of Sustainability to find more about the food that we eat, and how it is produced.

Vegetable Box Schemes, Community Supported Agriculture (CSA), Food Hubs & Farmers Markets… cutting through the Local Food jargon

When you spend your time with local foodies, work on the local food movement, or simply live and breathe the community food systems, you inevitably end up talking the lingo.

A self-sustaining local food initiative in Paraguay

Check out communityfoodenterprise.org

We realised that a lot of people have never actually come across the local food movement, and as such have no idea what some of these terms actually mean, so we decided to give you a bit of a glossary of local food, to explain some of the food movement’s jargon.

 

So far we’ve come across a few different types of local food enterprises, and generally they’re very much characterised by passionate individuals or communities which extol the virtues of local-ness.

 

Why? Well, to those who think a lot about this stuff, local food means a few things:

  • Local – our current food system is highly energy intensive as we move our food around large distances to meet ‘any food, any time’ expectations that supermarkets have built up. If we re-connect out food producers & consumers, then we drastically reduce the costs, environmental impacts, and energy use of our food system.  We also support our local farmers, our local economies, and really – everyone that should win, wins…
  • Fresh – the less far the food has to travel, the less need for keeping things fresh artificially, post-harvest ripening, or expensive & energy hungry cold storage. Several studies show that as soon as food is harvested, nutrients decrease – so the further the fork is from the farm, the less goodness you get from your food.
  • Natural / Good – a lot, but not all, local food enterprises are very focused on Organic food production. That means no oil-based chemical fertilisers which destroy the soil, it means no chemicals sprayed onto your food to kill insects, and of course, it therefore means no chance of those nasty chemicals entering your body because of the food you eat and lingering around doing damage to you & your family. A lot of the smaller scale farming (by which we mean those who don’t see the need for miles on miles of mono-cropping) use sustainable/regenerative farming methods – ones which ensure the soil has nutrients for years to come, rather than stripping them of their health and relying on artificial, chemical fertilisers to grow things.
  • Fair – the burgeoning Community Supported Agriculture (more about that term later) model was founded on the basis of giving the farmers a fair go. That could be guaranteeing demand (buying a ‘share’ in the year’s harvest, whatever that may be), helping out around the farm, or even paying up front so the farm doesn’t carry all the risk.
  • Direct – if you know your farmer, and they know you, do you really have the need for a supermarket? Do you really agree with the incredible profits which supermarkets are making, year on year, whilst farmers are being squeezed, and us consumers are paying higher prices too? Many people have decided to go direct, get a better deal, and support their local farmer too.
  • Community – some, not all, enterprises are based very much in their communities. Whether it’s your friendly vege box delivery scheme dropping boxes at your door with personalised recipes, community supported agriculture schemes with their skills workshops, or food hubs which seek to connect the cities a little closer to the farms which produce their food, many of them seek to bring us that little step closer to where our food comes from, how it’s grown, who grew it and why it’s important to know that.

 

So, lets have a little look at these mysterious Local Food enterprises then.

 

Vegetable Box Delivery schemes

Fresh seasonal produce deliveryHave you ever had vegetables delivered to your door? Not by a supermarket, at supermarket rates, but by someone who’s gone to the trouble to get together a box of tasty seasonal vegetables, and deliver them to you direct. They come in many forms – the ‘mystery box’, the ‘à la carte’, and ‘the hybrid’;

  • Mystery – whatever the ‘in season produce’ is, perhaps taking into account your likes & dislikes, delivered to your door – pure & simple.
  • à la carte – you get the choice of what’s in your box a bit like an online grocery store; choose from whatever seasonal produce is available that week – if you really dislike several vegetables, then this might be your best bet.
  • Hybrid – some people do a bit of a mix of the two – the majority of the box is pre-defined like a Mystery box, but you can add extra items such as organic lamb, whole milk, and fair trade coffee. The best of both worlds? Beats going to the supermarket if you ask me!

 

One of the fundamental ideas about Vege Box Schemes, is that they make life easy. You get a beautiful box of vegetable delivered to your door, without stepping foot in the bright lights of the supermarket – you can support organics / local food, without making any real changes to your life, other than buying the bulk of your weekly food (presuming you eat fruit & vegetables….) direct from a local scheme.

 

Community Supported Agriculture (CSA)

Beetroot, Carrots, Onions, Heirloom varieties at Farmers Market

Image borrowed from Crossing Borders (check out their CSA story): http://bit.ly/9WYkbt

In a nutshell, Community Supported Agriculture is about the community supporting farmers by paying for the season in advance to take the financial risk away from the farmer and help them budget. Here’s a blog from ‘Vegetables for Breakfast’ about the positives of joining a CSA.  But, every community seems to establish their CSA differently, but here some of the basic premises of the CSA model:

  • Pledge – the commitment by individuals / families to buy a share in the harvest of one or more farmers. This can have a couple of benefits; the farmer is guaranteed that they will have a buyer for their food, and the farmer knows their full-season budget so can plan accordingly. This cuts down on a lot of the ‘waste’ of the food system – no need for marketing, storage, loan repayments, reduced cost of delivery, etc!
  • Risk & Reward sharing – chew on this question – why is it ok for us to load all of the risk of a bad harvest onto the farmer? That’s a central thing the CSA model aims to address – by sharing the risks of the harvest failing, the community engaged with the farmer also stand the chance of sharing the bounty if the harvest is unexpectedly good – for no extra cost.
  • Community Involvement – many farmers yearn to have their customers understand some of their dilemmas. This system often gets the community directly involved in the farm – helping plant, harvest & maintain the crops. The community often learn skills, socialise, and enjoy the connection to environment whilst there. By having the community involved, they can also have an impact on the production methods used – hence why so many CSA’s support farms growing organics, biodynamics & even some using permaculture principles or biological agriculture principles. Often the community is also involved in the distribution – either dividing up the weekly shares and delivering to friends, or all swinging by a central location to pick up their own lot.

 

Community Supported Fisheries (CSF)

Flickr.com/thelexicon

Based on the same model as the above CSA’s, comes the Community Supported Fishery. The morals & ethics stay the same – support the food ‘producer’ and get food direct to the people.

 

CSF’s are springing up in North America, you can see some examples here:

 

Restaurant Supported Agriculture (RSA)

Here’s a new term for you, or perhaps not. But we’ve been reflecting on big buyers of food – be they cafe’s, restaurants, or even larger institutions like catering companies & food supply contractors.  If these enterprises jumped on board too, we would increase the demand for small scale agriculture massively.  Take the essentials of Community Supported Agriculture (pledge to buy harvest and risk & reward sharing) and apply it to restaurants supporting farmers – we’re in no doubt it’s already happening, but a movement could form pretty quickly around this idea.  Coalitions of willing cafes & restaurants engaging farmers for people & planet friendly food production – what a beautiful vision!

 

Food Hubs

See how local food hubs can nurture regional food systems

Check out the awesome localfoodhub.org!

Here’s on of the models we’re really enjoying watching emerging. Food Hubs.

 

A visual description of local food hubs & regional food enterprisesFood Hubs can take several forms, but they often embody the values of both CSA and Vegetable Box Schemes. Food Hubs such as Food Connect & CERES Fair Food in Australia, are modelling what a community based, fair, healthy, local, direct, sustainable food distribution service can be.

Food Hubs take the values of CSA’s – fair prices for farmers, guarantee them customers, support people & planet friendly food production methods (organic/near organic). They take the values of Vege Box schemes – easy, delivered to your door, accessible to city folk. Food Hubs mash the models together, enabling local food enterprises to take your support for planet & people friendly food to a whole new ethical & sustainable level.

 

We see Food Hubs as a key part in the puzzle when it comes to both urban and rural food distribution, whereby people can have as much or as little involvement in the farming side of things, and still get great quality produce at an affordable price.

 

Often food hubs see a key part of their job as educating their customers a little about where their food comes from – whether it’s flyers with info about the farms, stickers, or even full QR code food traceability.

 

You can find out more about Food Hubs at the National Good Food Network : Food Hub Center.

 

Farmers Markets

Farmers Markets are a rich part of the local food movement

Check out Farmers Markets NZ

When the farmers come to town, that’s when the magic happens! Farmers Markets are a delightful variety of colours, smells, tastes & textures where you can meet the farmers who produced the goods. Often the stall holders are the producers themselves – make sure you check out your local market!

 

So with all these choices, the question really only remains, which one works for you?

 

But then, there’s one more option beginning to emerge. It’s the Food Portal – a web service which connects farmers with consumers via the interwebs. Sadly these services seem to do little to bring farms & consumers closer together at the moment, but we’ll see how these develop – there’s definitely some things they could do to ensure people are still connected to their food, who produces it, how & why they use that process.

 

Food Portals

There’s various organisations popping up online & on mobile technology to take up the opportunity that new technology is enabling.  These organisations are providing mapping, connections & other resources which make local food possible, and are creating online marketplaces  where people can buy their food.  These organisations like Local Harvest, Sustaination, Real Time Farms, Locavore, and Local Harvest Australia are creating new markets for small scale farmers & urban agriculturists – exciting times.

 

All in all, there’s a remarkable amount of choice out there to get you moving towards people & planet friendly food.

There’s also some great organisations out there who are doing wonders in terms of education, advocacy & research into the local food movement. We decided early on, that we’re going to support these people – we love their work, and want to support it – though sometimes they don’t have a sustainable business model. So here’s where our Local Food Champions fund comes in : divert a percentage of our proceeds to these organisations to support their invaluable work – we call it closing the loop. Every little helps right?

Here’s our current partners:

Food Connect Foundation
Permaculture Research Institute
The Dirt Doctor
Soil & Health Association

 

So get out there, and enjoy your food & enjoy it local!

Find local food on your mobile

Check out LoveFre.sh – local food on your mobile!

Local & Friendly Food Champion showcase: Permaculture Research Institute

We really love writing these blogs…

Announcing our third Friendly Food Champion partnership!

Our well respected friends at the Permaculture Research Institute are known around the world for their work with the permaculture principles, furthering research, awareness, advocacy and connectivity of ideas & creating an ecosystem of permaculturists across the globe!
We are choosing to support their work due to their commitment to permaculture without borders – supporting and nurturing the practice in developing nations to ensure the way industrial agriculture has become unsustainable in many of our developed nations, wont happen there too.  Their regular blog which sources permaculture stories from around the world is well worth keeping tabs on, and don’t forget to register your project on the Permaculture Global map – the ‘facebook of permaculture projects‘!  Did we mention they also won the Humanitarian Water & Food Award for 2010?

Unsure what Permaculture is?

Permaculture is about permanent agriculture – an approach to designing self-sustaining agricultural systems, which is based on the relationships found in nature; an ecological approach rather than simply biological. It’s a philosophy as well as a science. Also, check out PRI’s definition.

Courtesy of PermaculturePrinciples.com

We’re very much looking forward to supporting the Permaculture Research Institute over the coming years, and to learning more about creating a productive food system through the permaculture lens.