Last Chance: Webinar on Crowdfunding for Local Food enterprise

Want to know how you can get the seedfunding together to start or scale your Local Food enterprise?

Crowdfunding for Local Food - PledgeMe + Bucky Box
Look no further! This is the last in our series of Crowdfunding webinars with a special focus on Local Food, and will be delivered by the enigmatic Anna Guenther from PledgeMe.

 

 

This webinar is optimised for the NZ time zone, and will be happening on Wednesday 5 June, at 6pm. You can tune in through our Google+ Page here.

 

[button link=”https://plus.google.com/b/113233439306730641133/events/c3qun50g5hqimd0gt8eki382oc0″ target=”_blank” color=”green” shape=”rounded” size=”large” align=”centre”]Register for Webinar here[/button]

 

It’s pretty simple to log into the webinar, you just need to make sure you have the plugin – check or download it here.

 

 

Please RSVP here:

 

Fill out my online form.

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Expected take aways from this webinar:

  • Learn about how crowdfunding can gain you seed capital to fund the set up of your enterprise
  • Find out how & why crowdfunding is a great way of finding your early champions in your community
  • Get some insight into how crowdfunding can get you known in your area much quicker than traditional advertising

 

We look forward to seeing you online soon!

Seed funding for Local Food Enterprise

Seed Funding For Local Food

How do you get the seed money to get your local food enterprise started?

 

This is a challenge that a lot of entrepreneurs, grassroots solutionists and small farms struggle with. It’s tough to get the money needed to cover packaging, marketing materials, branding and packing space, to get up and running.

 

Whilst we’ve closed applications for The Local Food Startup Challenge this week, we’re still aiming to add some rocket fuel to the challenge entrants, and after the good people of StartSomeGood got in touch, we decided to do a webinar together to educate startup challengers about Crowdfunding.

 

Getting the seed funding to get the wheels moving is important, but there’s much better ways than getting bank loans, and with Crowdfunding growing around the world as a key way of seeding new and exciting projects from the grassroots, it’s time to take a look deeper at what the benefits are.

 

You can see the slides Tom Dawkins from StartSomeGood used for the webinar here:

Tom and I caught up after the webinar, and pulled out the Top 5 takeaways from the webinar:
  1. Use crowdfunding to connect with your first customers – offer them fair value on your rewards (such as 2 weeks of produce boxes), don’t see it as a donation.
  2. Share your story – connect with peers & wider community who care about the things you do and invite them to be a part of your journey.
  3. Don’t let making a video slow you down or intimidate you. It can be really simple, so long as it’s authentic and meaningful.
  4. Line up your first funders – do this before you launch so you launch with momentum.
  5. Graft & Reward – crowdfunding takes work, and can really benefit and propel those who put the effort in, especially when it’s backed by a great story and cool, unique rewards.

 

↪ Tweet these Tips ↩

 

We also prepared a round up of some of the nuggets from during and after the webinar which you can see here:

 

[View the story “Crowdfunding for Local Food – the StartSomeGood + Bucky Box webinar” on Storify]

Crowdfunding for Local Food – the StartSomeGood + Bucky Box webinar

A webinar by StartSomeGood and Bucky Box to bring some knowledge and inspiration to Local Food startups around the world, to help get the seed funding to get started.

Storified by Bucky Box· Fri, May 10 2013 20:36:54

How do you get the seed money to get your local food enterprise started? 

Software Startup And Global Crowdfunding Platform Join Forces To Kickstart The Local Food MovementLocal Food Delivery is traditionally an underfunded business, but a software startup and a global crowdfunding platform are breaking the …
StartSomeGood and Bucky Box Join Forces to Kickstart the Local Food MovementWho doesn’t love local food? Well, here’s some exciting news for local food enterprises and people from all over the world who truly appr…
“crowdfunding is a powerful tool to launch local food startups, allowing you to raise capital and increase awareness of your enterprise in an exciting, community-based way.”
Webinar: Crowdfunding for The Local Food Startup Challenge | The Bucky Box BlogPropel Your Local Food Startup with Crowdfunding Sometimes it seems like crowdfunding is just for new digital devices, iPhone covers and …
After a good buzz online, it was time to get to the pointy end of things!
REGISTRATIONS CLOSING SOONOur $500k Global Fund for Local Food Distributors is closing on 6 May buff.ly/10T35WvBucky Box
Want to launch a local food enterprises? FREE crowdfunding webinar on Monday 6 May at 7pm AEST… fb.me/1Fi1ZvHB4Urban Ecology
Webinar: Crowdfunding for The Local Food Startup Challenge @BuckyBox May 6 7-8pm Australia EST, 10am London localfood.buckybox.com/2013/04/crowdf…Anake Goodall
I’m about to host a webinar specifically for food-based social enterprises with @buckybox, join in: bit.ly/11FHg82 #socentTom Dawkins
Find out how to finance your #localfood startup using crowdfunding! Join our FREE webinar on NOW! #locavore ow.ly/kJO6l #socentStartSomeGood
Amped for the first of our #startupchallenge webinar on Crowdfunding for Local Food Enterprise with @StartSomeGood localfood.buckybox.comSam Rye
We know that local food systems are better for the economy, the environment and our communities. Here’s a little research into that to remind you why you do what you do!
RT @eatinglocally: Research report shows how sustainable food systems strengthen the health of local communities ow.ly/kFFxdBe A Localist
With people from all over the world on the line between the two webinars, we delved into what makes a great crowdfunding campaign for local food enterprises.
And we’re off! @tomjd is up & running – started #crowdfunding platform @StartSomeGood with @abudak whilst working with @Ashoka #socentBucky Box
"We don’t have a shortage of ideas, we have a shortage of people who are resourced to make them happen" – @StartSomeGood #localfood #socentBucky Box
Our #crowdfunding webinar with @BuckyBox has kicked off! Join in NOW to find out how to finance your #food venture ow.ly/kJPn2StartSomeGood
Crowdfunding = Peerfunding. It’s not about a faceless crowd waiting to shower you with money, it’s about your Peers (friends, family, people who believe in you), your Tribes (people who believe in your idea & what you want to create), and finally Crowds (the mainstream who connect with your project).
Who should you turn to when ur looking for seedfunding for your local food enterprise? @StartSomeGood shares insights pic.twitter.com/tR9JaDSPxDBucky Box
"After gaining the support of your peers, it’s time to turn to your Tribe." -> we’re lucky to have a big #foodies tribe – reach out to them!Bucky Box
Connections & Networks are going to be what drives your Local Food #crowdfunding campaign. You ready? #startupchallengeBucky Box
It’s key to start building your networks of people who want to see your project happen – get them onboard with pledging (even if it’s just a little) in the first days…
"Build a pipeline of people who will pledge in the first days of your local food crowdfunding campaign – momentum is everything!" @tomjdBucky Box
Crowdfunding is different to traditional fundraising.  You don’t just get a badge or a ribbon for giving to a cause. There’s a number of reasons why people give to Crowdfunding campaigns, so think hard about what your Rewards will be – start thinking about offering Value to people who pledge, such as your produce once you’re up & running!
Motivations people give to local food crowdfunding campaigns: "Shopping – a good or service they want to bring to life" – @StartSomeGoodBucky Box
Motivations people give to local food crowdfunding campaigns: "Philanthropy – a future we want to see" – @StartSomeGoodBucky Box
Motivations people give to local food crowdfunding campaigns: "Support – supporting a friend or member of their community" – @StartSomeGoodBucky Box
Over 70% of #crowdfunding campaigns are funded by single donors, the importance of Peers is crucial to local food seed $$ @StartSomeGoodBucky Box
Why we suggest to our International #startupchallenge entrants to use @StartSomeGood to crowdfund in the early stages pic.twitter.com/9ME0GDqr08Bucky Box
Crowdfunding is not about a crowd of faceless people waiting to shower you with $, it’s about Connections & Community, just like Local Food.Bucky Box
Motivations of people giving to local food crowdfunding campaigns: "Issues, Geography & Team" – Learning: TELL YOUR STORY – @StartSomeGoodBucky Box
"Crowdfunding is a great way to launch your local food enterprise, or help expand your activities to enhance your impact" – @StartSomeGoodBucky Box
What will your rewards be for a Local Food crowdfunder? Acknowledgement, Schwag or Souvenirs/Crafts? Maybe a Vege Box? – @StartSomeGoodBucky Box
More reward ideas for crowdfunding local food biz – Pre Sales of your produce, Unique experiences or items, Access to your team’s skills!Bucky Box
Many of our ventures have found that #crowdfunding was a great way to invite the community into their project #StartingGoodStartSomeGood
Our #crowdfunding webinar with @BuckyBox has kicked off! Join in NOW to find out how to finance your #food venture ow.ly/kJPn2StartSomeGood
.@GoldhillOrganic great to meet you Jane, thanks so much for joining us & have a great day in that sunshine! @StartSomeGoodBucky Box
What will your rewards be for a Local Food crowdfunder? Acknowledgement, Schwag or Souvenirs/Crafts? Maybe a Vege Box? – @StartSomeGoodBucky Box
Great webinar yest by @StartSomeGood & @buckybox @samrye_enspiral on peerfunding for local food. Will definitely use their platform. Cheers!Toni Dipple
A diverse day into the techie world with a webinar @StartSomeGood @buckybox and then gorgeous food @BlandfordFest ending with @Dorset_HourGoldhill Organics
Big thanks all round!
Massive thanks to our global crowdfunding partner @StartSomeGood for insights + support to bring seedfunding to local food initiatives!Bucky Box
Thanks to @buckybox for partnering with us to support #localfood startups. And thanks to everyone who joined our webinar!StartSomeGood
Well @StartSomeGood + @buckybox = Local Food Biz Startup in a box. Change is here, it’s a rising tide for the food system!Bucky Box
@buckybox has launched a chat to keep the ideas flowing after the #crowdfunding webinar with @startsomegood! join in: buckybox.nestivity.com/discussions/51…Nestivity
Umm…@buckybox is totally rad. Solves a practical problem for farmers markets and community supported agriculture (CSA) programs! #produceReid Simpson
Treat your supporters like your cofounders! They are supporting you because they believe in your vision for a better future! #StartingGoodStartSomeGood
I’ll leave you with this step by step guide to creating an AWESOME #crowdfunding campaign buff.ly/13e1UkY #StartingGoodStartSomeGood
It’s time to ditch the spreadsheets and start looking after your business again. pic.twitter.com/wjF6N3PwRYBucky Box
Check out Tom’s full slides from the webinar here:
Local Food Startup Challenge crowdfunding webinars with StartSomeGood – May 2013As global crowdfunding partners of the Local Food Startup Challenge (http://challenge.buckybox.com/) StartSomeGood hosted two webinars in…
StartSomeGood: crowdfunding for non-profits, social entrepreneurs and changemakersStartSomeGood is a crowdfunding platform for non-profits, social entrepreneurs and changemakers to raise funds and grow a community of su…
Bucky Box, simple to use software for your CSA, Vege Box Scheme, or Food Hub.Bucky Box, simple to use software for your CSA, Vegetable Box Scheme, or Food Hub to automate orders, billing and delivery logistics

Once again, huge thanks to StartSomeGood for joining with us to support The Local Food Startup Challenge, and catalyse local food globally.

 

Are you’re keen to pursue a crowdfunding campaign to get seed funding for your project, but still not sure where to start? Get in touch and we’ll point you in the right direction!

 

 

Tips for Local Food #3 : Creative Funding – finding new & innovative ways to fund your local food enterprise

As part of our series on Top Tips for Local Food Distribution, we’re diving a little deeper into each of the 5 tips we gave. This week is ‘Creative Funding’ – finding new & innovative ways to fund your local food enterprise.

Bucky Box - helping you find new & innovative ways to fund local food enterprise

 

You can also check out ‘#1 : Get Social – a guide to new media for local food‘ & ‘#2 : Call on Existing Resources & Support – Standing on the Shoulders of Giants‘.

 

Finding it hard to find the capital to get your local food enterprise off the ground? Want to scale up your business, but finance is a barrier?

 

Here’s our first guide to creative funding paths for local food enterprises, which we think may help you find a path away from the loan sharks & corporate banks, to an exciting future of local food funding.

 

You may remember we wrote a blog off the back of National Good Food Network’s webinar about funding local food.  This is still a great resource for a variety of creative ways to fund local food enterprise, so we’re re-posting the slideshow below.  However, this blog is the follow up with some fresh new ideas from our research in this space too.

 

Local Food Funding Webinar Round-up

[<a href=”http://storify.com/buckybox/local-food-investment-webinar” target=”_blank”>View the story “Local Food Investment Webinar – National Good Food Network” on Storify</a>]<br /> <h1>Local Food Investment Webinar – National Good Food Network</h1> <h2>A webinar hosted by @ngfn on innovative ways to fund your local food enterprise.More information at the National Good Food Network here: http://bit.ly/y7TKRg</h2> <p>Storified by Bucky Box · Sun, Aug 05 2012 21:27:10</p> <div>Youngfarmers</div> <div>Find out how the USDA supports local and regional food systems. Free webinar TODAY 3:30p ET 12:30p PT http://bit.ly/y3qVhDNatl Good Food Netwk</div> <div>’Cutting Edge Ways to Fund your Food Business’ #NGFNwebinar on now http://bit.ly/w07Ggl – thanks @ngfn!Bucky Box</div> <div><b><i>You can see the FULL webinar video here now too:</i></b></div> <div>Cutting Edge Ways to Fund Your Food Business – an NGFN webinarwallacecenter</div> <div><b>Check out the live-tweeted round-up here too:</b></div> <div>Study & Support of #FoodHubs – resource coming soon from USDA & Wallace Centre http://foodhub.info #NGFNwebinarBucky Box</div> <div>USDA Unveils New Food Hub Resource Guide to Expand Market …Apr 20, 2012 … CHICAGO, April 20, 2012 ? The U. S. Department of Agriculture unveiled the first Regional Food Hub Resource Guide, bol…</div> <div>Food Hub Center — National Good Food NetworkBuilding Successful Food Hubs: A Business Planning Guide for Aggregating and … Check out the Regional Food Hub Resource Guide, a new …</div> <div>Panelist & speaker Michael Shuman is introduced to the webinar audience of around 80 people from around the country (and world in Bucky Box’s case!)<br></div> <div>Michael Shuman (economist & author) – ‘Local $, Local sense’ : the importance of #investment in #food. Webinars coming up! #ngfnwebinarBucky Box</div> <div>Information from NGFN:<br><span style=”font-style: italic;”>Drawing from his new book, “Local Dollars, Local Sense:  How to Shift Your Money from Wall Street to Main Street,” Michael Shuman will explain a dozen, low-cost strategies local businesses are using to secure new capital from the general public.  He will talk about specialized bank CD programs, prepurchase deals, new-generation cooperatives, internet sponsorship sites (like Kickstarter), P2P lenders (like Prosper and Kiva), community lending circles, investment clubs, municipal bond schemes, local revolving loan funds, direct public offerings, and local stock exchanges.  He also will report on the latest news of a crowdfunding reform bill – sponsored by Tea-Party Republicans but endorsed by the Obama Administration – that is working its way through Congress and could literally make trillions of dollars of new capital available to local business.</span></div> <div>www.postcarbon.org</div> <div>$103m to relocalise food in Boulder, but #local people can fund this with a fraction of our savings & securities. #ngfnwebinarBucky Box</div> <div>Economic impact of moving 25% of food to #local: 1899 jobs, $81m in wages, $138m local gdp – in Boulder County alone! #ngfnwebinarBucky Box</div> <div>’A tiny fraction of national long term capital is invested in local markets’. Shift $ from Wall St to Local! #ngfnwebinarBucky Box</div> <div>AGREED! Software being one! "Many efficiencies discovered in current food system that are not contrary to Good Food." #ngfnwebinarBucky Box</div> <div>The Local Food investment tips start rolling in from Michael Shuman….<br></div> <div>Investment in Local Food: 1) Speciality Deposits (CD’s) http://trib.al/43JZ5Y #investment #food #ngfnwebinarBucky Box</div> <div>Specialty Deposits – Deposit Services – Citizens Business BankWith CDARS, you can access FDIC protection on multi-million dollar CD investments through Citizens Business Bank. There are few guarant…</div> <div>1) Speciality Deposits: Alternative Credit Union CENTS http://trib.al/Et7k9d #ngfnwebinar #investmentBucky Box</div> <div>Alternatives.org: Business CENTS – Alternatives Federal Credit UnionWhether you are at the starting stages or have been in business for years, Business CENTS can help. Business CENTS is a comprehensive s…</div> <div>Investment in Local Food: 2) Co-op Investment – lighter & easy to get off the ground #ngfnwebinarBucky Box</div> <div>Cooperatives take up the next 5 minutes or so – seem like quite the possibilities in this space.<br></div> <div>#Co-ops are amazing. It’s official. Food Hub with Co-op backing anyone? #ngfnwebinarBucky Box</div> <div>International Year of Cooperatives Video Clip 2012uncoopsyear</div> <div>2012 International Year of Co-operatives | Welcome to the official …A key aim of the International Year is to raise public awareness of the co- operative business model. In the media section you can find …</div> <div>Carrying on with the tips…</div> <div>3) LION – local investment opportunity network – Local Food enterprises can apply! #investment #ngfnwebinarBucky Box</div> <div>The Concept | Lion InvestingWe know it's important to “buy local.” What if we could also invest locally? LION – the Local Investment Opportunities Network – co…</div> <div>Local Food Investment tip #4: Sponsorship – get in on the @kickstarter crowdfunding revolution! #ngfnwebinarBucky Box</div> <div>KickstarterKickstarter is the world's largest funding platform for creative projects.</div> <div>Haha, "The electronic Mohammad Yunus" Local Food Investment tip #5: e-Lending – get in on @kiva action! #ngfnwebinarBucky Box</div> <div>Kiva – Loans that change livesMake a loan to an entrepreneur across the globe for as little as $25. Kiva is the world's first online lending platform connecting …</div> <div>Local Food investment tip #6 ‘Slow Munis’ – Municipal Bonds http://trib.al/lHzWn8 #ngfnwebinarBucky Box</div> <div>Municipal bond – Wikipedia, the free encyclopediaA municipal bond is a bond issued by an American city or other local government , or their agencies. Potential issuers of municipal bond…</div> <div>Local Food investment tip #7 Pre-Sales – Get your money up front to aid growth! #ngfnwebinarBucky Box</div> <div>Local Food $ tip #8 Local Stock: locally raised funds for local projects http://trib.al/wV2kns #ngfnwebinarBucky Box</div> <div>Stock take of new legislation bills related to Crowdfunding – as backed by Tea Party & Occupy Wall Street.<br></div> <div>Pending legislation in US could open up a whole realm of new securities to Local Food if #crowdfunding legislation goes thru! #ngfnwebinarBucky Box</div> <div>Local Food $ tip #8: Local Stock Exchanges – Hawaii might be first off the rank! #ngfnwebinarBucky Box</div> <div>Local Stock Exchanges and National StimulusLocal Stock Exchanges and. National Stimulus. Michael Shuman. Business Alliance for Local Living Economies. Since the global financial …</div> <div>Local Food Investment tip #9: Investment Clubs like @SlowMoney & @SlowMoneyNYC #ngfnwebinarBucky Box</div> <div>Slow Money: Investment strategies appropriate to the realities of the …What it means to be an investor in the 21st century, promoting principles of soil fertility, sense of place, and cultural, environmenta…</div> <div>Local Food investment tip #10: Self Directed IRA (there’s even a "For Dummies" book for it!) #ngfnwebinarBucky Box</div> <div>Tax Advantages of Day Trading Through Self-Directed IRAs – For …Much of the tax hassle associated with day trading is eliminated if you trade through a self-directed Individual Retirement Arrangement…</div> <div>So the big question: "When the 1st $1trillion shifts from Wall St, what would you do for local food with a portion of it?" #ngfnwebinarBucky Box</div> <div>Prepare for the next stockmarket crash as everyone shifts their investment into local channels.Sustaination</div> <div>Food Hubs were talked about a fair bit as a shifting trend to open up new markets for CSA’s and local growers.  Check out http://foodhub.info to jump to the Wallace Centre’s resource portal for Food Hub information!<br></div> <div>Csrwire</div> <div>Food Hubs – Viable Regional Distribution Solutions – an NGFN webinarwallacecenter</div> <div>Big excitement about #FoodHubs from Michael Shuman as future of local food on #ngfnwebinarBucky Box</div> <div>Staticflickr</div> <div>I think Sustaination might have to bring our early investment offer forward.. over excited by #ngfnwebinar — thanks @buckyboxSustaination</div> <div>Michael Shuman opens the webinar to questions.  He explains investment into Food Hubs could be a prudent move at the moment.  We also ask about investment in technology for Food Hubs…<br></div> <div>Afraid we disagree on that one! ‘Most useful basis for software in local food is redeploying old technology’ what do u reckon @sustaination?Bucky Box</div> <div>@buckybox if you *can* re-use old software, then obviously do that. But there’s *always* room for necessary innovation #foodtechSustaination</div> <div>@Sustaination I’ve not seen too many VegeBox schemes operating SAP tho. Is #Tech moving too fast to deploy old tech for emerging industries?Bucky Box</div> <div>@buckybox barcode scanners, cheap gsm cell phones for remote data capture… all useful old tech which can be used.Sustaination</div> <div>@Sustaination True, simple smart phones & tablets will have a big role in the emerging decentralised food system. Time to make it happen.Bucky Box</div> <div>NZ Social Enterprise Bucky Box to Simplify Distribution for – SeedstockJan 16, 2012 … Bucky Box is a Wellington, New Zealand-based social enterprise dedicated to building software to improve the world&#39…</div> <div>BuckyBox: Helping Farmers Get Fresh Food To Your Table – Co.ExistCommunity supported agriculture and other farm-to-consumer schemes potentially offer a great way for independent farmers to compete in …</div> <div>Software firm focuses on helping small organic farms | Springwise3 days ago … Founded by one of the entrepreneurs behind Ooooby – which we covered back in 2010 – New Zealand-based Bucky Box is a sof…</div> <div>Study on shifting 25% of food to Local systems can be found here (PDF): http://trib.al/eoufudBucky Box</div> <div>Great stuff @NGFN, TY for the webinar, really interesting & helpful! Report to follow here: http://trib.al/T2EFXN #ngfnwebinarBucky Box</div> <div>Ditto! RT @buckybox: Great stuff @NGFN, TY for the webinar, really interesting! Report to follow here: http://s.coop/aorx #ngfnwebinarSustaination</div> <div>Check out more of National Good Food Network & Wallace Centre’s work here:<br></div> <div>Welcome — Wallace CenterWelcome to Wallace Center</div> <div>Welcome to your National Good Food Network — National Good Food NetworkThe National Good Food Network is bringing together people from all parts of the rapidly emerging good food system – producers, buyers, d…</div> <div>Check out more of Michael Shuman’s work here:<br></div> <div>Cutting Edge Capital – Creative Capital Raising for Your Business » About UsJenny has over fifteen years of experience as an attorney for and creator of social enterprises. She has raised funds for and launched a …</div> <div>THE BUSINESS ALLIANCE FOR LOCAL LIVING ECONOMIES | BALLE – Business Alliance for Local Living EconomiesDansko Stepping up its U.S. Footprint (posted on Mar 15 2012) Philadelphia Inquirer The Dansko shoe company strives to manufacture their …</div> <div>Local Dollars, Local Sense by Michael H. Shuman – Chelsea GreenLocal Dollars, Local Sense by Michael Shuman probes the future of investing — making the case for investors to put their money into buil…</div> <div>Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street – Michael Shumanargusfest</div>Cooperatives & Community

There’s something about local food enterprise which shouts cooperation to us, and if there’s one thing we can learn from nature about feeding a geographical area / community / neighbourhood, then it’s that competition & cooperation can be utilised together for greater outcomes.

 

2012 is the year of the Cooperative, and there’s plenty of examples, events & resources about how you can use co-operative models in your local neighbourhood to either get started, or raise capital for expansion. Check out the Food feed over on the Cooperative-2012 site for more gems, including a series of ebooks on using Cooperative Models to create a better food system. There’s also lots of great examples over on NGFN’s food hub site.

 

The basic idea goes:

  1. Gather interest from your neighbourhood – leaflet the town!
  2. Establish the cooperative funding model – tell people how they can invest
  3. Create a funding opportunity & cast the net – tap your networks for interested investors & engage them in your opportunity
  4. Fulfill your cooperative investment opportunity – use the money to get started / grow & return profits to the investors.
Grants & Seed Funding

Governments, charities, philanthropists & other funders around the world are waking up to the potential for investment & philanthropic seed funding for local food enterprise.  Whether you’re an individual, community organisation or social enterprise, there’s lots of options with a little research.

 

Focusing primarily on US & UK (where the financial landscapes are most developed for local food) we have picked out the best guides & examples;

USA

UK

We’re aware of some great programs in UK which offer support & financial packages for food funding. Take a look at Local Food Grants, and Making Local Food Work.

 

If you’re looking for something outside of these regions, as people frequently are, we suggest starting with your National/Regional Government body which looks after Agriculture & Food, and then deploying the power of Google or Twitter to find local grants or support.

 

Crowd Power

Unless you’ve been avoiding the internet for the last couple of years, there’s a chance you would have heard of the ‘Power of the Crowd’ in some shape or form.  This is an emergent space where new offerings are popping up and disappearing all the time (mainly because if you don’t have a crowd, the idea wont work!).

 

Many people will be familiar with websites like Kickstarter, IndieGoGo, Pozible, PledgeMe and more. These are the fore-runners in the Crowdfunding revolution which follow a fairly simple formula;

  • Create a Project & write a creative introduction / post a video to entice people to support you.
  • Offer Rewards – at the time of writing, there’s financial & legal barriers to offering anything more than a ‘pledge’ to support the project.
  • Get Social – share share share with your networks to spread the word you’re looking for help to get started / scale up.
  • Crowdfund! If people believe in your idea & like your rewards, they pledge money. Simple and incredibly effective.  If your project hits the target, you get the money, the pledgers get their rewards, and the world gets another project which may not have happened otherwise.
Crowfunding can be used to remarkable effect, and stories of $10k projects being funded three or four times over are not uncommon.  There’s been some successful projects related to local & community food projects, but we believe the various sites out there could be used much more for local food start ups!  Not only do you get the money, you usually also get heaps of buzz, a ready-to-go customer base, and passionate advocates who follow your progress & delight in hitting your target with you!

 

Recently, Slow Money launched Credibles; a crowdfunding investment system which returns food instead of money, this US based system has the potential to be replicated around the world.  Also launched in the last month, Three Revolutions, a crowdfunding platform dedicated totally to food.

 

We have also seen a revolution bubbling around the world in ‘Crowd Investment’ through sites such as Crowdcube. This is worth keeping an eye on!

 

As ever, these guides are a work in progress. If you’ve had success / seen someone else be successful with funding their local food enterprise beyond sharks & pounds of flesh – we’d love to hear from you! Comment or Tweet!

5 Tips for Local Food Delivery

Image courtesy of The Ecologist

We realised that as of late we’ve been chatting with a lot of local food delivery enterprises from all over the world, which puts us in a privileged place to spot some of what’s working for different organisations, wherever they may be.  We thought in the spirit of open source, we’d share our musings;

 

Get Social!

The landscape of finding & engaging with customers has changed with the emergence of social media. With social media has come an unprecedented opportunity to engage in meaningful conversation with your customers & stakeholders, and tell your own story like never before.  One of the best things? With over 835 million people worldwide using Facebook & Twitter, many of your customers are likely to already be there and 100’s more potential customers in your area too.

Whilst most social media sites (such as Facebook & Twitter) are free to use, you should factor your time into the equation – like any conversation, listening as well as talking takes time.  Consider super-targeted adverts on Facebook/Twitter/Google Ad Words.  We also heartily suggest telling your story through a blog (like ours!) on Tumblr or WordPress, and for the more aesthetically inclined – share your story, your passion & your vision through sites like Pinterest or Vimeo.

Remember; make your dialogue about Quality not Quantity.

 

Call on existing resources & support

In several countries around the world, there’s now NGO’s & Government programs which are set up to help local food distributors get started, or iron out any problems.  They vary from downloadable action packs to full immersive social enterprise courses!

 

So our suggestion? Research, and make use of anything out there which could help you – you’ll be surprised what’s available!

Just some of our favourite resource hubs include; Soil Association (UK), Making Local Food Work (UK), Wallace Centre (US), Sustain (UK), Eaterprises (Australia), Transition Network (Worldwide).

 

Get creative with Funding

There are plenty of ways to fund a local food enterprise beyond mortgaging your house with the bank.  Our run down from the National Good Food Network webinar on funding local food tells you how!

Teaser for the NGFN blog: Co-operative model, LION networks, Crowdfunding platforms like Kickstarter, Micro/e-Lending platforms like Kiva, Slow Munis, Local Community Pre-Sales, Local Stock Exchanges, Investment Clubs like Slow Money.

See more here: Cutting-edge ways to Fund your Local Food business

 

Leverage free & low cost tools

Let the explosion of innovation & applications that resulted from mobile technology play into your hands!  The great news about the Mac App Store, Google Play & Chrome Store is that there are more applications than ever which can help you run your business more efficiently, and many of them are free.

 

Whether you need to manage your to-do list [Wunderlist], collaborative project management [Trello], communicate with your customers for nix [Skype], manage your social media marketing [Hootsuite], or simply use collaborative document sharing & calendars [Google Apps] – there’s a host of free apps out there.

 

We also would heartily suggest you check out some of the emerging technology, specifically around local food distribution.  This is where we get to play.  There’s several options out there now, which can manage customer accounts, help you manage packing & delivery logistics, and deal with the burden of payment reconciliation. Taking away the admin burden of local food distribution is one of the main barriers to growth we can see & are doing something about!

 

Be Authentic, Tell Your Story & be about More Than Profit

We keep coming back to this as a really important part of local food distribution.  We all loathe greenwashing don’t we? So don’t do it – be authentic with the story of where you came from, where your food is produced, and how you play nice with others.  We see local food distribution as being about values, and we constantly ask people to think about business in terms of ‘more than profit’.

 

Importantly, don’t ruin it for everyone. Local delivery, organics, farm-to-fork… it’s a tiny fraction of food distribution around the world. Don’t go stomping on it by picking fights with other people trying to do something similar in your area!  Try thinking about converting other people away from mainstream supermarket shopping, and growing the local food economy?

 

Use your blog and social media to tell the story of your business. Make it about more than just ‘units’ and ‘weights of food’, and aim for something more aspirational – your Values.  Use photography, words, infographics, videos & the great testimonials from your customers to show that you’re about supporting local farmers, delivering affordable organics, or whatever else it is that got you interested in local food delivery in the first place.  But be authentic!

Here’s some of our favourite use of Creativity in Local Food to get you started.

 

Do you have any more top tips to share?

 

You can now see the expanded version of this blog here:

Cutting-edge ways to Fund your local food business – National Good Food Network (Webinar roundup)

Financing, Funding & Investment in Local Food is needed to bring about a better food systemFinding it hard to raise capital to get your local food enterprise off the ground or expand your operations?

 

Imagine a future where there’s significant community investment to help you grow the local food movement. That’s the future where we spent our morning.

 

We were listening to a webinar from the National Good Food Network on innovative & unexpected ways to raise capital for your ‘more than profit’ enterprise.

 

Here’s a teaser:

  • Speciality Deposits
  • Co-operative model
  • LION networks
  • Crowdfunding platforms like Kickstarter
  • Micro/e-Lending platforms like Kiva
  • Slow Munis
  • Pre-Sales
  • Local Stock Exchanges
  • Investment Clubs like SlowMoney
  • Self Directed IRA

So make sure you check out our Storify local food funding webinar round up below, and take a look at our new Top Tips for Local Food Funding blog too.

Here’s our run down of the NGFN event, we hope it helps you get your local food enterprise funded and operating!

 

 

 

[<a href=”http://storify.com/buckybox/local-food-investment-webinar” target=”_blank”>View the story “Local Food Investment Webinar” on Storify</a>]<br /> <h1>Local Food Investment Webinar</h1> <h2>A webinar hosted by @ngfn on innovative ways to fund your local food enterprise! More information at the National Good Food Network here: http://bit.ly/y7TKRg</h2> <p>Storified by Bucky Box · Thu, Mar 15 2012 17:35:20</p> <div>Find out how the USDA supports local and regional food systems. Free webinar TODAY 3:30p ET 12:30p PT http://bit.ly/y3qVhDNatl Good Food Netwk</div> <div>Not too late to learn Cutting Edge Ways to Fund Your Food Business at the NGFN webinar -TODAY- 3:30ET 12:30PT http://bit.ly/wajAGRNatl Good Food Netwk</div> <div>The time has come! Webinar on Investment into sustainable agriculture on in 5mins! http://trib.al/CETZ4v #ngfnBucky Box</div> <div>’Cutting Edge Ways to Fund your Food Business’ #NGFNwebinar on now http://bit.ly/w07Ggl – thanks @ngfn!Bucky Box</div> <div>Study & Support of #FoodHubs – resource coming soon from USDA & Wallace Centre http://foodhub.info #NGFNwebinarBucky Box</div> <div>Panelist & speaker Michael Shuman is introduced to the webinar audience of around 80 people from around the country (and world in Bucky Box’s case!)<br></div> <div>Michael Shuman (economist & author) – ‘Local $, Local sense’ : the importance of #investment in #food. Webinars coming up! #ngfnwebinarBucky Box</div> <div>Information from NGFN:<br><span style=”font-style: italic;”>Drawing from his new book, “Local Dollars, Local Sense:  How to Shift Your Money from Wall Street to Main Street,” Michael Shuman will explain a dozen, low-cost strategies local businesses are using to secure new capital from the general public.  He will talk about specialized bank CD programs, prepurchase deals, new-generation cooperatives, internet sponsorship sites (like Kickstarter), P2P lenders (like Prosper and Kiva), community lending circles, investment clubs, municipal bond schemes, local revolving loan funds, direct public offerings, and local stock exchanges.  He also will report on the latest news of a crowdfunding reform bill – sponsored by Tea-Party Republicans but endorsed by the Obama Administration – that is working its way through Congress and could literally make trillions of dollars of new capital available to local business.</span></div> <div>$103m to relocalise food in Boulder, but #local people can fund this with a fraction of our savings & securities. #ngfnwebinarBucky Box</div> <div>Economic impact of moving 25% of food to #local: 1899 jobs, $81m in wages, $138m local gdp – in Boulder County alone! #ngfnwebinarBucky Box</div> <div>’A tiny fraction of national long term capital is invested in local markets’. Shift $ from Wall St to Local! #ngfnwebinarBucky Box</div> <div>AGREED! Software being one! "Many efficiencies discovered in current food system that are not contrary to Good Food." #ngfnwebinarBucky Box</div> <div>The Local Food investment tips start rolling in….<br><br></div> <div>Investment in Local Food: 1) Speciality Deposits (CD’s) http://trib.al/43JZ5Y #investment #food #ngfnwebinarBucky Box</div> <div>1) Speciality Deposits: Alternative Credit Union CENTS http://trib.al/Et7k9d #ngfnwebinar #investmentBucky Box</div> <div>Investment in Local Food: 2) Co-op Investment – lighter & easy to get off the ground #ngfnwebinarBucky Box</div> <div>Cooperatives take up the next 5 minutes or so – seem like quite the possibilities in this space.<br></div> <div>#Co-ops are amazing. It’s official. Food Hub with Co-op backing anyone? #ngfnwebinarBucky Box</div> <div>3) LION – local investment opportunity network – Local Food enterprises can apply! #investment #ngfnwebinarBucky Box</div> <div>Local Food Investment tip #4: Sponsorship – get in on the @kickstarter crowdfunding revolution! #ngfnwebinarBucky Box</div> <div>Haha, "The electronic Mohammad Yunus" Local Food Investment tip #5: e-Lending – get in on @kiva action! #ngfnwebinarBucky Box</div> <div>Local Food investment tip #6 ‘Slow Munis’ – Municipal Bonds http://trib.al/lHzWn8 #ngfnwebinarBucky Box</div> <div>Local Food investment tip #7 Pre-Sales – Get your money up front to aid growth! #ngfnwebinarBucky Box</div> <div>Local Food $ tip #8 Local Stock: locally raised funds for local projects http://trib.al/wV2kns #ngfnwebinarBucky Box</div> <div>Stock take of new legislation bills related to Crowdfunding – as backed by Tea Party & Occupy Wall Street.<br></div> <div>Pending legislation in US could open up a whole realm of new securities to Local Food if #crowdfunding legislation goes thru! #ngfnwebinarBucky Box</div> <div>Local Food $ tip #8: Local Stock Exchanges – Hawaii might be first off the rank! #ngfnwebinarBucky Box</div> <div>Local Food Investment tip #9: Investment Clubs like @SlowMoney & @SlowMoneyNYC #ngfnwebinarBucky Box</div> <div>Local Food investment tip #10: Self Directed IRA (there’s even a "For Dummies" book for it!) #ngfnwebinarBucky Box</div> <div>So the big question: "When the 1st $1trillion shifts from Wall St, what would you do for local food with a portion of it?" #ngfnwebinarBucky Box</div> <div>Prepare for the next stockmarket crash as everyone shifts their investment into local channels.Sustaination</div> <div>Food Hubs were talked about a fair bit as a shifting trend to open up new markets for CSA’s and local growers.  Check out http://foodhub.info to jump to the Wallace Centre’s resource portal for Food Hub information!<br></div> <div>Big excitement about #FoodHubs from Michael Shuman as future of local food on #ngfnwebinarBucky Box</div> <div>I think Sustaination might have to bring our early investment offer forward.. over excited by #ngfnwebinar — thanks @buckyboxSustaination</div> <div>Michael Shuman opens the webinar to questions.  He explains investment into Food Hubs could be a prudent move at the moment.  We also ask about investment in technology for Food Hubs…<br></div> <div>Afraid we disagree on that one! ‘Most useful basis for software in local food is redeploying old technology’ what do u reckon @sustaination?Bucky Box</div> <div>@buckybox if you *can* re-use old software, then obviously do that. But there’s *always* room for necessary innovation #foodtechSustaination</div> <div>@Sustaination I’ve not seen too many VegeBox schemes operating SAP tho. Is #Tech moving too fast to deploy old tech for emerging industries?Bucky Box</div> <div>@buckybox barcode scanners, cheap gsm cell phones for remote data capture… all useful old tech which can be used.Sustaination</div> <div>@Sustaination True, simple smart phones & tablets will have a big role in the emerging decentralised food system. Time to make it happen.Bucky Box</div> <div>Study on shifting 25% of food to Local systems can be found here (PDF): http://trib.al/eoufudBucky Box</div> <div>Great stuff @NGFN, TY for the webinar, really interesting & helpful! Report to follow here: http://trib.al/T2EFXN #ngfnwebinarBucky Box</div> <div>Ditto! RT @buckybox: Great stuff @NGFN, TY for the webinar, really interesting! Report to follow here: http://s.coop/aorx #ngfnwebinarSustaination</div> <div>Check out more of National Good Food Network & Wallace Centre’s work here:<br></div> <div>Welcome — Wallace CenterWelcome to Wallace Center</div> <div>Welcome to your National Good Food Network — National Good Food NetworkThe National Good Food Network is bringing together people from all parts of the rapidly emerging good food system – producers, buyers, d…</div> <div>Check out more of Michael Shuman’s work here:<br></div> <div>Cutting Edge Capital – Creative Capital Raising for Your Business » About UsJenny has over fifteen years of experience as an attorney for and creator of social enterprises. She has raised funds for and launched a …</div> <div>THE BUSINESS ALLIANCE FOR LOCAL LIVING ECONOMIES | BALLE – Business Alliance for Local Living EconomiesDansko Stepping up its U.S. Footprint (posted on Mar 15 2012) Philadelphia Inquirer The Dansko shoe company strives to manufacture their …</div> <div>Local Dollars, Local Sense by Michael H. Shuman – Chelsea GreenLocal Dollars, Local Sense by Michael Shuman probes the future of investing — making the case for investors to put their money into buil…</div> <div>Local Dollars, Local Sense: How to Shift Your Money from Wall Street to Main Street – Michael Shumanargusfest</div>