A Creative Approach to Local Food advocacy : Lexicon of Sustainability

Check out the short films from the Lexicon of Sustainability about our food system

The importance of Storytelling cannot be underplayed.  Traditionally Big Ag have had the upper-hand in the attempt to capture people’s imaginations with their deep pockets.

 

The tide is turning. The cost to craft & create quality media is leveling the playing field, and the rise of the Social Web is making us more inquisitive about where our food comes from, who is behind it, and easier to communicate what we find.

 

Awhile ago we highlighted a few of our favourite Creative capturings of the local food movement which included the very awesome Lexicon of Sustainability’s photo series which is available to exhibit as an art show.  What we didn’t know at the time is they were also making a series of fantastic videos highlighting the truth behind Big Ag’s marketing.  Take a look at the first 3 videos of this series which is available on PBS’ Youtube Channel.

 

 

Once again, make sure you head over to Lexicon of Sustainability to find more about the food that we eat, and how it is produced.

Tips for Local Food #2 : Call on Existing Resources & Support – Standing on the Shoulders of Giants

As part of our series on Top Tips for Local Food Distribution, we’re diving a little deeper into each of the 5 tips we gave. This week is ‘Call on Existing Resources & Support’ – Standing on the Shoulders of Giants. You can also check out ‘#1 : Get Social – a guide to new media for local food‘.

 

Bucky Box helps connect you to existing resources & support for local food enterprise

“If I have seen further it is by standing on the shoulders of giants.” – Isaac Newton

 

Have you created your dream job, only to find that despite offering quality local produce from farmers who care – customers are slow to jump aboard? Or are you a startup veg box scheme which needs a pointer in the right direction to get the wheels rolling?

 

Whatever your challenge, someone, somewhere is likely to have already faced it.  Thanks to the wonders of the internet, you have access to a remarkable amount of knowledge from around the world, when it comes to local food systems.  Hard to find the right bit? Well Bucky Box is here to help.

 

Resources & Courses

 

There’s some great online and downloadable resources which can help you step through the early stages of set up – call them cheat sheets;

Networks & Communities of Practice

 

Connecting with people & projects of interest is vital to continuing to keep your finger on the pulse of what works, as well as what new opportunities may be around the corner. Check out some of these online & offline networks:

 

Support from Government & Charity

 

There’s some admirable work being done around the world by several governments in an effort to rejuvenate local food systems, here’s some of the programs which we’ve seen which might be able to offer you some help:

We will also take the opportunity for a specific focus on funding in the next Top Tips blog, but you can check out the National Good Food Network webinar in the meantime.

 

Technology

 

Mapping, Consumer Apps, Back End Systems, Traceability, and much much more is coming.  Here’s a run down of a couple which might be useful to local food schemes looking to make their job easier;

There’s many more examples of technology which would enable your local food business springing up all the time, so keep tuned on the above channels (and here!) for more examples.  You can also check out our blog about ‘Getting Social’ – tips for local food businesses using social media.

 

By no means is this an exhaustive list, so we’d love your feedback for other resources, networks, support & technology we should be adding too! Drop us a note below in the comments.

 

Thanks to Jenny Huston for support in the Resources section & Kirsten Larsen for tips on Australian Government Support!

Wise Words

We’ve just been putting together a couple of images, with some wise words from strong voices of the fair food movement.  We hope you like – feel free to share on Pinterest / Facebook / Twitter.

 

Activist & Thought Leader, Dr Vandana Shiva (@drvandanashiva) on perspective

 

Author & Speaker, Anna Lappé (@annalappe) on Conscious Consumerism

 

Author, Michael Pollan (@michaelpollan) on food and culture

 

Author & Farmer, Joel Salatin (@joelsalatin) on how our food system has evolved.

 

Chef, Entrepreneur & Changemaker, Jamie Oliver (@jamieoliver) on American Health

 

#TEDxMan : Changing The Way We Eat

Changing The Way We Eat - a TEDxManhattan conference on the food system**UPDATE: Videos from TEDxManhattan are now online here.**

Wow, what an absolutely amazing day I’ve had with my laptop, the TEDxManhattan conference, and the twittersphere!

As I woke up at 4.30am to watch the TEDx conference livestream, I don’t have the energy to give you a full write up just now, I did curate this storify feed of my favourite tweets from the event to give you a feeling for the event, and if you watch the Changing The Way We Eat website, there will be all the videos up soon!

Make sure you don’t miss Stephen Ritz from the Green Bronx Machine!

Enjoy!!

Direct link to Bucky Box’s TEDxManhattan storify story can be found here.

or here is the embedded version:

[View the story “TEDxMan from a #localfood advocate” on Storify]

Twitter Hashtags for Local Food!

Twitter bird hovers holding #LocalFood signHashtags are a great way to follow specific areas of interest on Twitter, so here’s our run down of hashtags we follow to keep up on the amazing work going on around the world in the local & organic food movement.  Set up a couple of feeds in tweetdeck / hootsuite, and watch the good news roll in!

 

We’ve also been curating a list of people who talk & work on creating a people & planet friendly food system for you to follow.

 

General Farming & Agriculture:

#agriculture / #farming – very general catch all for Agriculture / Farming tweets

#food – general catch all for all things food

#agchat#foodchat – hosted by AgChat.org (“The AgChat Foundation is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view.”) – disclaimer: AgChat is sponsored by several corporate & Government interests, but there’s some interesting discussions on both sides of the fence.

#AgChatOz – spurned off the back of the success of the above – this is the space for Australian Farmers & Ag professionals to connect around their home country’s specific challenges and opportunities.

#AgriChatUK – likewise the need for connection and chatter in the UK farming community brought about this hashtag, you can read the full story here.

#AgGen – young farmers and the future of farming is discussed in this growing community. Started in the UK.

#AgChatNZ – Kiwi’s don’t like to miss out, so they spun out this hashtag to talk New Zealand farming. Largely facilitated by the Federated Farmers organisation, which is fairly conservative in their tastes, so tends to be fairly ‘conventional agriculture’ based. That said, there’s interesting work with Biological Farming in NZ, and we’re pushing hard for more Sustainable Ag content in the community too.

#goodfood – often used by daily tweeters to simply chat about their tasty dinners, but there’s quite a bit of use in relation to people & planet friendly food.

#foodbloggers – find & chat with people who blog about Food, there’s even an International Food Blogger conference organised by Foodista!

#SustainableAg / #SustAg – keep in touch with the Sustainable Agriculture discussion on these hashtags.

#Agroecology – keep an eye on this hashtag, as whilst it’s not highly used at the moment, it’s an emerging trend toward Regenerative Agriculture, with a focus on renewing the health of our soils.  Agroecology was identified by the UN Special Rapporteur for Food Security, as a key component in sustainable development, and got a fair bit of press at Rio+20.

#FoodSystem – a hashtag we believe will slowly rise in use, as the local food movement grows, and we understand that we live in a dynamic global food system.

#profood – recently on the rise, focused on all things organic, local & ethical in the food system!

 

Local Food

#localfood – complete with RT bot, the local food hashtag is growing in its use and conversations are often found around it.

#eatlocal – another prolifically used local food hashtag, well worth following!

#locavore – for the ‘ultra local’ fans amongst us, locavore is a term used mostly in Australia & US.

#realfood – people seeking to differentiate from industrialised agriculture can often be found on this hashtag.

#SlowFood – keep up with the Slow Food movement.

#SlowMoney – a movement which grew out of Slow Food, which seeks to raise capital for innovative Food Enterprises which seek to create a better food system.

#Foodies – a term applied to people who follow ‘good food’ practices.

#UrbanAg – check out the discussions on urban agriculture

#TEDxMan – explodes in use during each TEDxManhattan, the 2012 event was themed “Changing The Way We Eat” – report here.

 

Local Food Initiatives & Enterprises – the shorthand

#VegeBox / #VegBox – tweets about Vegetable Box Delivery Schemes.

#CSA – discussion & broadcasts about Community Supported Agriculture.

#FoodHub – find out more about the emergence of Food Hubs around the world on the FoodHub hashtag

If you need a run down on Local Food jargon – check out our guide here.

 

Organic & Permaculture

#permaculture – a big community and movement behind the permaculture principles of agriculture, find out much more on this hashtag.

#organic – the organic movement is growing exponentially year on year, follow its progress here

#biodynamic – an organic method of farming which considers holistic symbiosis of the soil, plants and animals as a self-sustaining system. A little traffic from a defined community, much like permaculture.

 

Health & Education

#FoodRevolution / #FoodRev@JamieOliver created the Food Revolution movement in USA, and the thriving community which use this hashtag also have tools available to co-ordinate through the Food Revolution website.  2012 went down with 1000’s of tweets from around the world – check out our Food Revolution Day photos here.

#FoodDay – a 2011 day launched in USA to bring conversation about healthy, affordable food produced in a sustainable, humane way, to the masses

#FoodSummit – Conferences around the world have been using this hashtag, but we joined all the forward-thinkers at the Sustainable Food Summit in Australia.

 

Focused on the 1 billion who go to bed hungry

#poverty – used by a diverse group of people, mainly those interested in sustainable food production, development, activists, social enterprises

#changedinner – seeking to address the food distribution problem, @30project launched ChangeDinner campaign in late 2011

 

Intersection of Food & Technology

#foodtech – a thriving community is also growing around the Food+Technology Connect crew who are specifically interested in how technology can change our food system for the better.  There are also great stories highlighted by the Seedstock team in regards to sustainable agriculture focusing on startups, entrepreneurship, technology, urban agriculture, news and research

#localfoodsoftware – popping up now & then as more software, like Bucky Box, becomes available.

 

Follow @buckybox!


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In addition to the above, we sometimes use #socent when we’re talking about the social enterprise foundation to our business – learn more about that here: Video – ‘Tools for a better food system‘.

 

Thanks for reading – please do let us know of any other hashtags we should include, or feel free to pop us on your own list, and we’d love to connect with you at @buckybox!

Twitter Bird sings Local Food Movement hastags

Gearing up for 2012

Cue fireworks, bubbles, slapping of backs, smiles & shouts of ‘cheers’.

It’s that time again, as the hours tick onward to midnight here in Aotearoa/New Zealand, our minds turn to what beckons for us in 2012.  Frankly, the Bucky Box team is excited, and whilst we’re taking a break today & tomorrow – we’re itching to get back to our work as soon as possible.

So, here’s wishing you all a very Happy New Year from Aotearoa –  Ngā mihi o te Tau Hou ki a koutou katoa

We’ll catch you on the flip side, where local food will continue to hail the return to mainstream organic farming for a people & planet friendly food system.  We can’t wait.

Disasters, Reflections & Resilience

Reflecting back on 2011, you don’t get very far without thinking of the various disasters that seem to have been hitting us in waves this year.

Image courtesy of CPL Janine Fabre (http://bit.ly/rKXKnf)

Whether it was the devastation wrought by the ‘biblical’ floods in Australia, the horrific earthquakes in Aotearoa/New Zealand, Turkey & Japan, the nuclear disaster that resulted, the ferocious storms which rolled into the US, volcano ash disrupting world travel, famines threatening the lives of hundreds of thousands, epic floods in Asia, or the man made disasters like the Rena Oil Spill.  It’s been a year with a lot of hurt around the world.

Even look just here in NZ, things seem to have been somewhat topsy turvy – the fall out from the Christchurch Earthquake is still ongoing (including a total rebuild of the central business district which is the heart of the city), there are still volunteers on the beaches cleaning up the oil spill, and we’re still wondering how there was snow falling in central Wellington.

One thing we’ve learned is that all of these events seem to affect our food system.  When the snow fell, we found the shelves were bare.  When the earthquake hit, we found supermarkets took weeks to get back up & running.  When the floods hit QLD, we heard stories of people isolated with no food.

Image courtesy of hugovk http://bit.ly/uULdCa

What we learnt, is that our current food system is remarkably fragile.  We learnt that in an emergency, we can’t rely on supermarkets for our food as they have complicated supply chains. What we learnt is that people looked inward to their communities for help and support.

Disasters and times of extreme stress show us the true state of our resilience, and all over the world, we were found lacking.

The strongest calls we’ve had for our software, here in NZ, are from those who have seen and experienced these events first hand.  The calls have come from community groups have formed as the dust settles in Christchurch, they’ve come from entrepreneurs who managed to get food direct from farms to customers when the snow blocked roads, and they’ve come from people involved in the transition movement who see our food system is built on a fuel source which will soon run out.

So, would you like some specifics?

Queensland Floods, Australia – food chains were trucking food around the country to aggregate supply and demand, but massively failed the population whilst leaving people hungry, pushing up food costs and polluting the atmosphere.  Part of this was due to agreements with big farms who are willing to engage in monocropping & mass production, whilst the smaller farms in the region are forced to sell direct to customers.  Thankfully, the awesome Food Connect were on hand, to source food from the local farmers, pay them a fair rate, package the food up, and get it out to their customers. Despite the ‘biblical’ floods. Hear Rob Pekin from Food Connect talking about their flood experience here.

Photo courtesy of Cliff Hanger http://bit.ly/ve5wx0

In New Zealand, when we had our intense snowfalls, farmers had smaller harvests which supermarkets & wholesalers wouldn’t take as they didn’t meet the ‘bulk purchase’ orders.  So whilst we were starved of greens in Wellington’s bigger supermarkets, one crafty team at Organic Boxes were able to take those smaller yields, and deliver them to the population through their vege box scheme.  I even heard of one of their ‘delivery drivers’ paddling boxes to people’s doors… report unconfirmed, but awesome if it’s true!  Needless to say their customers were delighted & thankful…

Photo courtesy of geoftheref http://bit.ly/syzqdb

When the earthquake hit Christchurch, people knew things weren’t going to be normal for quite some time, however frustration grew as the food distributors struggled to maintain regular service from their disparate supply chains from around the country.  In fact there were reports of food rotting in fields as food was being trucked in from around the country. Some of NZ’s largest food distributors did come to the rescue, and we credit them for that, but it highlighted just how disconnected we have become from where our food comes from, and how local food systems should work.  Several community groups have sprung up in the aftermath to tackle food resiliency in their areas as they now see that it is their own communities that will provide the answers in the aftermath of any future shocks.

So what do we see as the problems here?

  • We are not connected closely to local growers
  • As a farm, if you’re not big, you’re not wanted (by large supermarkets)
  • The food system is currently reliant on oil
  • When economics is all that drives your business, you wont necessarily go the extra yard if it doesn’t make you short term gains

Interestingly OpenIDEO recently ran a challenge with the Queensland Government around the need for local food resiliency, and there were plenty of ideas that flowed out of it.  So many in fact, that the Queensland Government were overwhelmed by the volume & complexity of the solutions.  They’re still working on a couple of the solutions, but there is plenty of inspiration there for people around the world to keep working on these issues.  I would also suggest you take a look at Food+Tech Connect which has a special interest in the intersection of Food and Technology, and how it can fuel a better food system.

Some solutions:

  • We all need a regional food economy with a variety of local food distribution enterprises which support local growers, and link them to local consumers, without the need for massive profits & power imbalances in between..
  • Be a concious consumer – think about what you buy, and where it comes from. Food is not a commodity so much as a deeply personal resource which we buy with alarming regularity. Make a choice which supports other people in the community around you.
  • Decouple ourselves from oil-based food systems, and return to mainstream organic farming. And yes, Organic Farming can feed the world, despite what the oil companies tell us.
  • Grow at home! Start with herbs, perhaps branch out to tomatoes in pots, or even a raised bed. Here’s some great tips on growing at home & sustainable living.

Do you want to know more about local food? Here’s our jargon buster if you’re keen to learn more!

Awesome pic courtesy of gregw http://bit.ly/vpjUEn