A Creative Approach to Local Food advocacy : Lexicon of Sustainability

Check out the short films from the Lexicon of Sustainability about our food system

The importance of Storytelling cannot be underplayed.  Traditionally Big Ag have had the upper-hand in the attempt to capture people’s imaginations with their deep pockets.

 

The tide is turning. The cost to craft & create quality media is leveling the playing field, and the rise of the Social Web is making us more inquisitive about where our food comes from, who is behind it, and easier to communicate what we find.

 

Awhile ago we highlighted a few of our favourite Creative capturings of the local food movement which included the very awesome Lexicon of Sustainability’s photo series which is available to exhibit as an art show.  What we didn’t know at the time is they were also making a series of fantastic videos highlighting the truth behind Big Ag’s marketing.  Take a look at the first 3 videos of this series which is available on PBS’ Youtube Channel.

 

 

Once again, make sure you head over to Lexicon of Sustainability to find more about the food that we eat, and how it is produced.

Local Food Systems That Work : a National Good Food Network webinar

How can we accelerate learning and increase commerce in Local Food?

 

Check out our storify for a round up of the ‘Food Systems That Work’ webinar & full links to the recordings & slides, courtesy of the National Good Food Network:

 

 

[<a href=”http://storify.com/buckybox/ngfn-webinar-food-systems-networks-that-work-accel” target=”_blank”>View the story “NGFN Webinar Food Systems Networks That Work : Accelerating Learning & Increased Commerce” on Storify</a>]<br /> <h1>NGFN Webinar Food Systems Networks That Work : Accelerating Learning & Increased Commerce</h1> <h2>Bringing together conveners of food system networks of many different sizes: very local (a section of a state), to statewide, regional and even national. Each of these networks has amplified and abetted the positive triple bottom line effects of its member businesses and organizations.</h2> <p>Storified by Bucky Box · Sat, Sep 22 2012 23:47:37</p> <div>Interesting webinar coming up from @NGFN : "Food Systems Networks that Work" http://eepurl.com/pxgEL #foodtechFood+Tech Connect </div> <div>Don’t forget : Food Systems Networks That Work – Accelerating Learning and Increasing Commerce http://trib.al/TNQVe6 via @NGFN @BuckyEventsBucky Box</div> <div>NGFN Webinars — National Good Food NetworkOur monthly NGFN interactive webinars give you the opportunity to learn and connect with on-the-ground practitioners and experts. Below…</div> <div>Food Systems Networks that Work – the "how" and "why" of food systems networking NGFN Webinar TODAY! 3:30 ET, 12:30PT https://www2.gotomeeting.com/register/853715690Natl Good Food Netwk</div> <div>Buckybox</div> <div>We’ll be tweeting live from our new Events-based Twitter feed today – @BuckyEvents!</div> <div>We’re ready & waiting for the @ngfn Webinar ‘Food Systems That Work’ – hope to see you there! http://bit.ly/PYhBEE #NGFNwebinar #FoodSystemBucky Box</div> <div>And we’re off! The @ngfn ‘Food Systems That Work’ webinar is up & running – Rich Pirog from @MichiganStateEU http://yfrog.com/hsy2bfpBucky Box Events</div> <div>A big welcome to the panelists for today:<br><b>Rich Pirog</b> (Sustainable Food Systems at Michigan State University), <b>Corry Bregendahl</b> (Leopold Center for Sustainable Agriculture), <b>Marty Gerencer</b> (Morse Communications) & <b>Karen Lehman</b> (Fresh Taste).</div> <div>The very knowledgeable panel of the #NGFNwebinar today. Q&A yielding some interesting insights – thanks @ngfn! http://yfrog.com/hwxxgepBucky Box Events</div> <div>"Value of Networks: Info & Knowledge Hubs, Catalysts for Cooperation, Leverage Funding, Cutting edge of Ideas & Innovation" #NGFNwebinarBucky Box Events</div> <div>"What’s in your network?" – would you describe it as Cooperative, Coordinating or Collaborative? #NGFNwebinar http://yfrog.com/oduo5gpBucky Box Events</div> <div>Great stories about Food & Fitness program in Iowa – Corry Bregendahl (Leopold Centre for Sustainable Ag) http://bit.ly/PEmH7d #NGFNwebinarBucky Box Events</div> <div>Solid Social, Health, Economic & Environmental outcomes from the Food & Fitness Program in #Iowa – #winwin – #NGFNWebinarBucky Box Events</div> <div>Great Lakes Food Hub Network began as a learning group; small parts, loosely joined http://bit.ly/PYtOcq #FoodHub #NGFNwebinarBucky Box Events</div> <div>Check out more about #FoodHubs at @ngfn’s online centre: http://bit.ly/PYuy1m #NGFNwebinar #collaborationBucky Box Events</div> <div>Food Hub Center – National Good Food NetworkA regional food hub is a business or organization that actively manages the aggregation, distribution, and marketing of source-identified…</div> <div>Much of the discussion about Networks That Work relates well to our vision of Sustainable Food System http://bit.ly/PYvfrB #NGFNwebinarBucky Box Events</div> <div>Sustainable Food Summit – Vision of a Future Food System | The Bucky Box BlogThis blog was republished in part on Food+Tech Connect as ‘How Technology will decentralise the global food system’ and Sustaination’s "3…</div> <div>Great! Tackling Sustainability of Networks: Pork producers do % of sales to Network, is something similar poss for Fruit & Veg? #NGFNwebinarBucky Box Events</div> <div>"You cannot legislate an ethic of sharing" – Great Lakes Food Hub began with trust & social capital, + some Vermont inspiration #NGFNwebinarBucky Box Events</div> <div>GLFH also had inspiration from #Mondragon, Co-ops, & ‘Town that food saved’ http://bit.ly/PYxgUx #NGFNwebinar #collaboration #localfoodBucky Box Events</div> <div>IntroductionIntroduction</div> <div>Learning is central to the idea of network building. Karen Lehman suggests using #openspace to build commitment & co-creativity #NGFNwebinarBucky Box Events</div> <div>Using #OpenSpace to run a collaborative meeting; links here: http://bit.ly/3Zu422 also check out emerging @CollabCafe #NGFNwebinarBucky Box Events</div> <div>Open Space TechnologyOpen Space Technology In my experience open space is based on the belief that we humans are intelligent, creative, adaptive, meaning- and…</div> <div>#NGFNwebinar : 2 different approaches to Communications & Network building: 1) Almost fully offline, 2) Using webinars & some socialBucky Box Events</div> <div>We’ve got a #socialmedia for Local Food guide for you http://trib.al/KiyvYY #helpguideBucky Box</div> <div>TY @ngfn for the #FoodSystems webinar – some nuggets of interest there, lets keep the conversation going online! Suggest a #? #NGFNwebinarBucky Box Events</div> <div>#NGFNwebinar Lots of great info about food system networks that work!Bakari McC</div> <div><b>You can now find the fill slides, video & webinar details here:</b></div> <div>Food Systems Networks That Work – Accelerating Learning and Increasing Commerce – National Good Food NetworkWe bring together conveners of food systems networks of many different sizes. Each has amplified and abetted the positive triple bottom l…</div> <div>Food Systems Networks That Work – Accelerating Learning and Increasing Commerce – an NGFN webinarwallacecenter</div> <div>Follow future events here:</div> <div>NGFN Webinars — National Good Food NetworkOur monthly NGFN interactive webinars give you the opportunity to learn and connect with on-the-ground practitioners and experts. Below…</div>

Top 5 ways to find more customers : an overview of local food marketing guides

Have you ever wondered ‘how & where will I get more customers?’

 

We’ve been asked the question a fair bit recently by people & organisations around the world who are distributing food locally.  What with tough harvests in the UK, the supermarket price wars in Australia, the food stores the size of small towns in the US, austerity measures in Europe, and the gradual rising awareness of the benefits of local food in New Zealand – it can be tough to find new customers.

 

We decided to pull together our own e-book on this topic, but in the meantime, here’s a couple of sites which could be useful to get you started.

  1. Community Involved in Sustaining Agriculture (CISA) – as part of the ‘Be A Local Hero’ program, have developed a Marketing 101 for farmers and local food distributors. You’ll find a link to a PDF download – it’s a fairly in-depth guide to everything from establishing a brand, to working out new channels for your business.
  2. Making Local Food Work – a series of guides & toolkits for a wide variety of local food distribution models, developed to help you get started & get ahead.
  3. National Good Food Network – a database of research into business & finance behind local food distribution & farming.
  4. Minnesota Institute for Sustainable Agriculture – a solid guide for small farmers and distributors as to why & how to market locally.
  5. Lean Marketing – taking a somewhat different approach to marketing, this blog post advocates lean marketing – staying away from heavyweight strategic planning, testing ideas in small batches, and learning quickly.

 

Social Enterprise London (SEL) – many local food distributors are looking for triple-bottom line impact, and could benefit from the great resources that SEL create. Whilst not specifically focused on local food, they do have some good guides to smaller, more impactful business.

 

If you’re particularly interested in the USDA Marketing Manual – we’ve also uploaded here: USDA Marketing Manual 2012

 

We’d love to hear your thoughts & feedback on what’s worked and what’s not, to help build a guide for local food to build the movement around the world.  You can tweet us at @buckybox, or get in touch through Facebook.