Thanks to SocialFlow!

As a start up, with a commitment to a social enterprise model which supports the local food advocates & organisations working on a better food system, we decided we were unlikely to ever spend much money on marketing through traditional channels. We acknowledged we would have to punch above our weight with our communications to get the word out around the world about our project.


To this end, we’ve spent a fair bit of time using our blog, twitter & facebook to share our thoughts and the developments behind the scenes of Bucky Box.

Bucky Box's social media is now powered by Social FlowWe were very lucky to find an awesome partner in SocialFlow, who we are working with to get our words out to the right people at the right time, with their great app which handles our twitter & facebook feeds. You might see our posts are now popping up powered by their service.

Bucky Box content delivered by Social Flow's social media application

Bucky Box on Twitter - content powered by Social Flow


Things we love about SocialFlow:

  • scheduling & analytics for sharing content
  • insights & visuals to show us how our comms develop over time
  • awesome friendly support staff

SocialFlow were recently featured in TechCrunch as they have just launched publicly! So you too can now get in on the service.  Have a read of their profile, and check out their sparkly new website which features their Social Media Optimiser.


So a big thanks to the team at SocialFlow for a fantastic application which helps us talk with the amazing people involved in the local food movement around the world, and thanks for believing in our vision!

The Social Flow logo - a system for social media management

Seedstock features Bucky Box on Sustainable Agriculture & Tech Startup Blog

We woke up on Tuesday morning to find Seedstock had published an article about Bucky Box’s work in the local food movement.


Our founder, Will, had chatted with their writers about our vision for mainstream organic farming, and a people & planet friendly food system, as well as filling them in on the social enterprise angle of our work, where we aim to support champions around the world who work on research, education, capacity building & awareness raising for a better food system.


Do take the opportunity to check out the article, entitled “NZ Social Enterprise Bucky Box to Simplify Distribution for Sustainable Farmers with Web-based Application

Read about how NZ Social Enterprise, Bucky Box, is enabling local food distribution through a web software applicationIf you’ve not read Seedstock before, and you have an interest in sustainable agriculture focusing on startups, entrepreneurship, technology, urban agriculture, news and research – then you should head on over to their site right now!


Big thanks also to all the people who picked up the article, and are sharing with their networks – a significant boost came from Food+Tech Connect and Slow Food USA through twitter!

Press Release : Catalysing Local Food, Globally




1 November 2012


Kiwi software company, Bucky Box, are on a social and environmental mission to disrupt the global food system and this week they’ve announced the public release of their software for local food distribution.


The social enterprise company aims to level the playing field against the industrial food distributors such as the large supermarket chains which account for 99% of where we get our food.


Bucky Box is a web-based application targeted at local vegetable box schemes, community-supported-agriculture and food co-ops, and has been doing private trials for 18 months.


Community Connector, Sam Rye commented, “We’ve put a lot of work into making the software simple and easy to use, yet it’s pretty sophisticated under the hood – it captures two years of learnings and conversations with local foodies all over the world. We were amazed at how much interest there was both in New Zealand and overseas.”


The local food movement has been growing in New Zealand, and is already in full flight around the world especially in the countries where food has become highly industrialised such as the US, UK & Australia. Rooted in the idea that farmers should get a fair deal, many people are unable to afford fruit and vegetables, and our over-reliance on cheap oil throughout food production, storage & transport, the movement sees farmers & entrepreneurs taking up the challenge to cut out the middleman and go direct to consumer.


“Whilst getting a box scheme up and running in Auckland, I started looking around at people all over the world doing the same thing, and realising how inefficient we were being by running things with spreadsheets & scraps of paper. Having a background in software development from the first smartphone days, I realised we could do this better. Early indications from our beta testing shows about 80% reductions in admin time and we’re still launching new features.” says Will Lau, the founder of Bucky Box.


The story goes that Bucky Box found it’s team at the disruptive incubator, Enspiral in Wellington, where they established an innovative social enterprise structure which will see a 67% profit share back into the local food movement through collaborative partnerships.


“We wanted to ensure our intentions were clear and that we didn’t end up extracting value out of the very people we seek to support – small scale farmers and the lifeblood of all local economies; small businesses & entrepreneurs. So, we set up this new style of business model we call social enterprise.” said Lau.


“We’re incredibly excited to be based in Wellington where we can feel a new kind of business emerging in our networks. Social innovation is indeed alive and kicking in the Creative Capital, and we’re stoked to be a part of that, something that people can point to and show what 21st century business will look like.” said Rye.



Bucky Box has already received international recognition from the likes of Fast Company and Springwise, and is set to launch the software globally from 1 November.


Find out more about Bucky Box at or join the conversation on their Twitter feed.


– ENDS –


Contact for Media Enquiries:

Sam Rye | Community Connector | Bucky Box

+64 211 141343 |


The Bucky Box Media Kit is available here [zip file]


About Bucky Box

Bucky Box was formed as a social enterprise in 2011 with a vision to catalyse local food, globally.


With a mission to ‘bring about a human food system that supports the collective long term health of all living systems’, Bucky Box is a new type of business.


The software is beautifully designed & intuitive to use; it tackles online ordering, customer database, packing & delivery logistics and payment reconciliation.  It is offered on a software-as-a-service basis, and can be used in any country in the world with an internet connection.


Bucky Box is part of the Enspiral group – a social innovation accelerator and eco-system based in Wellington, New Zealand


For more information, visit: or ‘Bucky Box | The Mission’ page: