Featured on New Startups : Bucky Box helps farmers get fresh food on your plate

Bucky Box Features on New Startups

 

 

Shortly after our public beta release there was a flurry of interest and articles, but we were a little crazy with speaking to people about our software for local food.

 

In that time, the awesome New Startups online magazine covered our story, and we’ve never had the chance to point people their way till now. So, check out New Startups – they ‘collect a wide range of bright new ideas from around the globe with the intents of keeping you up to date on incredible emerging businesses, offering our reviews, and providing a place to meet & engage in discussions.’

 

READ THE BUCKY BOX STORY ON NEW STARTUPS

 

“It’s astonishing how much of our everyday uses are highly dependent on cheap oil. The food systems in our culture are without exception, and evolved over the last 30 years that is also centralized and fragile. More so then ever we face obstacles and challenges never seen before and will only be more overwhelming in the next 30 years without startups standing up and making new technologies to help, in relation to energy prices, population increase and environmental health.” READ MORE HERE

 

Trends for 2013 for the Local Food Movement

Bucky Box brings you top 5 tips for trends in Local Food in 2013

Where are the big trends of 2012 going to lead the local food movement in 2013?

 

TWEET THESE TRENDS

 

It takes a lot of research and conversations to fine tune software for the local food movement, so we’ve spent much of the past year doing just that – in the course of our endeavours we have probably spoken with over 300 food distributors, a plethora of small farmers, a large number of business people & academics looking at food systems, and read one or two articles about where the food movement has come from and is headed. So here’s our thoughts on the spaces to watch in 2013.

 

Big Data 

The rise of the internet, smartphones, tablets, and affordable technology around the world has meant that we are producing more data on our lives and all the elements which make up our society, culture and environment than ever before. In fact 90% of the world’s data was created in the last 2 years. [tweet this]

 

What does this mean? With much richer background data, analysis could reap some huge rewards in terms of insights for the local food movement.

 

Generating data on food purchases, prices, food source, distance travelled, and consumer purchasing decisions, among other things, could yield some interesting insights. What would you want to know?

 

Platforms like Sustaination, Real Time Farms, and Local Harvest are all taking advantage of the ability to quickly and easily map food enterprises – imagine if they were also then capturing what was happening at those enterprises, and opening the data for other people to work with. Thanks to innovative Kiwi company Conscious Consumers, we may soon have rich consumer purchase data thanks to a mobile app they’re soon to release. There’s also data being collected increasingly by organisations such as Grameen Bank on agriculture & food projects they’re involved in which are building the picture of the food system in developing nations.

 

Transparency & Traceability

There’s rising distaste amongst consumers for the industrial food menu. Whilst fats, sugars & salts have become the staple fare on our supermarket shelves over the last 30 years, so we have seen corresponding rises in the level of health problems around the world.

 

Consumers are increasingly aware that we cannot trust big corporates to have our best interests at heart (instead of just having an eye on the rising profits), and are taking matters into our own hands as technology begins to answer the challenge by raising the levels of transparency & traceability of our food – a trend which is also highlighted by Forbes. Traceability is also explained here in ICT in Agriculture.

 

Whatever your interests or ethics, most people at least want the choice to know what’s in their food and where it’s from [tweet this] (unless you’re part of the 51.5% of voters in California who voted ‘No’ to Prop 37 – amazing what $45m in TV advertising can do for big food!).  Traceability and transparency can deliver that information about where our food is from, how far it has travelled, how it is grown, produced & reared, and make sense of nutritional statistics to show us what the likely impact on our long term health would be should we eat it regularly – after all, a label which simply reads “Fresh” isn’t much help to anyone.

 

Mobile devices are bringing information to the fingertips at the point of purchase, so despite big corporate interests in our food system opting out of voluntary food labelling, there will be increasing demand from consumers for the information and everyone from tech companies to real food advocates to ensure people at least have the basic information to make informed decisions. As a food producer or farmer, this is an excellent opportunity to use the rise of awareness of consumers to keep food simple, clean, wholesome & nutritious and tell this story about your food to show the difference between yours and the processed, heavily treated/preserved food on the shelves of many supermarkets – it’s a recognised trend in the hospitality industry too.

 

Collaboration

Collaboration is the new black.

 

As pressures on our food system rise, we will be forced to do more with less. We face unprecedented challenges which require innovative, connected solutions, whether it’s the need for a shift to low energy agriculture, our rising global population, a health burden of rising obesity, hunger, malnutrition, wild weather events due to climate change, a global food waste scandal, the disappearance of the small farm, a missing generation of young farmers coming through, or losing the quality of our soils, our water & our air.

 

Whilst the trend for household spending on food is decreasing across developed nations, there is a rising willingness in hundreds of thousands of people to create a better food system by bringing traditionally divergent actors in our food system together to work more closely.

 

Traditionally software developers, graphic designers and farmers haven’t had a huge amount to do with one another, but now with projects such as Food+Tech Connect’s “Hack Meat” project, or Forum for the Future’s Wired4Food series they’re increasingly getting together in cross-sectoral collaborations and ‘hackathons’ to address issues which only multi-lens approaches and skill sets can solve. This is a symptom of wider collaborative approaches by private, public and community sector organisations around the world, to tackle big challenges with fresh thinking such as Kiva’s efforts to take an holistic approach to aid, development and agriculture.

 

Designing for the 90%

The rise of social enterprise (that is: mission-driven businesses focused on social & environmental challenges) around the world shows the growing appetite to make meaningful change to the lives of all, not just improve the lives of the 10% of the world which controls 93% of the wealth [tweet this].

 

With quotes like “inequality anywhere is a threat to equality everywhere” ringing in our ears, individuals, social enterprises and even some progressive corporates are throwing off the shackles of thinking philanthropy-alone-will-save-the-world and embracing market-based solutions to create genuine long lasting & sustainable change. Projects such as South Africa’s Foodpods deliver entrepreneurship & small business training, as well as quality small-scale agriculture infrastructure for its franchisee’s. Or, take d.light’s solar lamps which were designed for the developing nations to improve health, education & provide the opportunity for additional income-generating opportunities in the extended hours of light in Atauro.

 

Design for the 90% is an exciting trend to the team at Bucky Box, as we view ourselves as part of the movement which is aiming to make our product affordable to developing nations through innovative GDP-adjusted pricing, as well as focusing the redistribution of 67% of our profits back into improving global food systems [tweet this].

 

Distribution

Most of the last 50 years have been spent improving yields and efficiencies in food production; despite some advancements we still have many challenges – increasing numbers of people hungry (1 billion), a drastic rise in obesity, food price hikes, a population disconnected from their food, and huge flow-on effects into our societies.

 

Recently, speaking with the Centre for Sustainable Agriculture, we came to the conclusion that the global discussion about ‘Food Utopia’ will rapidly shift focus from Supply to Distribution [tweet this], and we believe the time is nigh in 2013.

 

The ideas that have been promulgated for the last 50 years by industrial food companies have led us to a fundamentally unsustainable food system where our reliance on oil means that we are putting 10 calories into our food system for every 1 calorie we get out. We’re losing the health of our soils due to chemical farming techniques, and whilst we’re growing enough food to feed 10 billion, we’re wasting 30% of it – something has to change soon.

 

 

2013 may herald the shift in focus from supply to distribution, and from centralised control of our food system, to decentralised food distribution through an advancement in technology, cultural education and willingness, and a rising awareness of the pressing environmental need to change the way we grow, distribute, consume & dispose of our food.

 

We see a more complex, yet more efficient future of food distribution, with a host of smaller distributors operating a variety of models – be they vege box schemes, community supported agriculture, corporate wellness programs, game-driven health schemes, or whatever other weird & wonderful ideas entrepreneurs put forth. Driven by new & improved enterprise-grade software to rival that of the industrial agriculture system – these entrepreneurial distributors will change the balance of power in our food system and ultimately, create a better food system for everyone.

 

We can see it coming, and we look forward to 2013 because of it.

 

Out beyond ideas of wrongdoing
and rightdoing there is a field.
I’ll meet you there.
When the soul lies down in that grass
the world is too full to talk about.
– Rumi

 

The Dominion Post & Stuff.co.nz feature Bucky Box

Bucky Box is in the Dominion Post

 

The press this week continues with more coverage of our launch in the National press here in New Zealand.

 

Big thanks to the team at The Dominion Post who covered the launch with a story about the rise of the “Locavore” in New Zealand.  We definitely see a rising awareness in people here, wanting to know where their food is from, and wanting to support local growers and better, healthier forms of agriculture.  It’s great to see!  We believe we need to bring the trend out of just the “gourmands and ethically aware eaters” and into the mainstream, and a big factor in that is always cost. If we strip out the expensive middlemen, and make the small scale distribution efficient, and we believe we can do that – that’s our aim!

 

There’s a tip of the hat to Enspiral, our social innovation incubator – our friends & colleagues.  We really appreciated all the support, encouragement & expertise they’ve offered us in the last few months especially to get us to our Public Beta launch.

 

You can see the full article here: “App helps consumers find locally grown food”

 

There’s also a version in Stuff Technology here published the same day.

 

#SXSWEco is on NOW!

If you haven’t heard about SXSWEco, then you should take a moment and jump over to sxsweco.com – here’s the brief run down about what the event is about:

SXSW Eco is a three-day conference addressing the need for a concerted, cross sector approach to solving the recognized challenges facing the economy, the environment and civil society. In its second year, SXSW Eco will be held October 3rd-5th, 2012 at the AT&T Conference Center in Austin, Texas.

Hosting an international audience of on-the-ground innovators and executive level decision makers from the public and private sectors as well as thought leaders from academia, this event will drive the conversation of sustainability beyond rhetoric and towards solutions. SXSW Eco is for professionals at the forefront of the post-recognition discussion who are dedicated to making progress towards solving these challenges.

Join us in Austin, Texas for discovery, cutting-edge discussion and unique networking opportunities with experienced, passionate and pragmatic professionals.

 

You can check out the whole event which is livestreaming at SXSWEco.com/live

 

One particular highlight on the schedule is Anna Lappé – cofounder of the Small Planet Institute – who will be speaking on the topic “Plenty for the Planet: Sustainable Food and a Well-Fed World” on Thursday, October 4 at 3:30PM – 4:30PM (Austin, Texas).

 

We hope you enjoy the conference – we’re also going to be live tweeting some bits and pieces, so join the conversation!

Production, Distribution & Waste – Challenging Industrial Agriculture

 

Recently we’ve heard the same old arguments being pumped out by industrial agriculture, especially in reaction to the droughts in the US.

 

The argument goes: “There’s almost 7 billion people on Earth, and there’s 1 billion hungry. We need more food to feed the world. We must intensify agriculture; bigger & better, and we’ve got the answer – we call it a Sustainable Agriculture”.  That ‘Sustainable Agriculture future’ is typically large-scale intensive agriculture, GMO, and more sophisticated ‘scientific’ farming methods.  Inevitably the cost of this agriculture is greater, and farmers must have all of the latest information, tools, machinery & chemicals to make it happen.  It also, coincidentally, means greater profits for the big boys of industrial agriculture (rather than farmers).

 

There’s an assumption in there that needs testing: “We need more food to feed the world”.  It’s so often taken as a given, but there significant research which suggests otherwise.

 

We grow enough food to feed 10 billion people already. Eric Holt-Giménez recently wrote a fantastic rebuttal of the industrial agriculture view on the future of food. The first part of his argument centres around the point that Hunger is not caused by scarcity, but by poverty – that is what needs to be tackled to feed the hungry people in the world, not more food.  It follows on to show that Industrial Ag Vs Natural Farming does not represent the gaps in yields that are constantly talked about by GMO advocates. The longest running study (Rodale Institute – 47 year study) shows that Organic farming has better yields & profits, whilst requiring lower energy inputs & causing lower greenhouse gas outputs.

 

We Already Grow Enough Food - Infographic - Challenging Industrial Agriculture

 

The UN have put out several studies on Food Security and Sustainable Agriculture which do not support the Industrial Ag spin. They don’t stand to create vast profits from their view, but they do expect to see greater advances in sustainable development & poverty alleviation through more agriculture shifting to small-scale agroecological production. There also are gains in climate resilience and energy reduction from adopting farming based on ecological systems.

 

A 2011 report on Food Waste by the Food & Agriculture Organisation (PDF) suggests 1/3 of global food production is wasted through the supply chain or pre/post consumption. This food waste infographic featured on Food+Tech Connect supports this argument, showing it’s as high as 40% in the US.

 

It’s clear to see there’s significant work that needs to be addressed on the Consumer side of things, but this also supports our assertion that a big change needs to happen upstream.  If food distribution were to change from the centralised, industrial model that accounts for 99% of our food system, to local food webs, then we have the opportunity to disrupt the food waste in this area of the chain too.

 

The world has changed since our food system was invented – the information & web revolution has made new things possible – aggregation of supply & demand through web-based tools is just one of them.  We built Bucky Box for many reasons, one of which indicates the potential for decentralised food systems & local food webs to be more efficient than Industrialised Ag.  By re-localising food distribution with these new tools, we can efficiently move food from farm to fork with minimal wastage, instead of farm to landfill.

 

The time has come for a revolution in our food system.  It may be a quiet revolution which sees individuals consciously choosing to buy local, for small-scale farming to make a wholesale return, and for more-than-profit food distribution to rise, powered by a wave of digital tools for a better food system.

5 Tips for Local Food Delivery

Image courtesy of The Ecologist

We realised that as of late we’ve been chatting with a lot of local food delivery enterprises from all over the world, which puts us in a privileged place to spot some of what’s working for different organisations, wherever they may be.  We thought in the spirit of open source, we’d share our musings;

 

Get Social!

The landscape of finding & engaging with customers has changed with the emergence of social media. With social media has come an unprecedented opportunity to engage in meaningful conversation with your customers & stakeholders, and tell your own story like never before.  One of the best things? With over 835 million people worldwide using Facebook & Twitter, many of your customers are likely to already be there and 100’s more potential customers in your area too.

Whilst most social media sites (such as Facebook & Twitter) are free to use, you should factor your time into the equation – like any conversation, listening as well as talking takes time.  Consider super-targeted adverts on Facebook/Twitter/Google Ad Words.  We also heartily suggest telling your story through a blog (like ours!) on Tumblr or WordPress, and for the more aesthetically inclined – share your story, your passion & your vision through sites like Pinterest or Vimeo.

Remember; make your dialogue about Quality not Quantity.

 

Call on existing resources & support

In several countries around the world, there’s now NGO’s & Government programs which are set up to help local food distributors get started, or iron out any problems.  They vary from downloadable action packs to full immersive social enterprise courses!

 

So our suggestion? Research, and make use of anything out there which could help you – you’ll be surprised what’s available!

Just some of our favourite resource hubs include; Soil Association (UK), Making Local Food Work (UK), Wallace Centre (US), Sustain (UK), Eaterprises (Australia), Transition Network (Worldwide).

 

Get creative with Funding

There are plenty of ways to fund a local food enterprise beyond mortgaging your house with the bank.  Our run down from the National Good Food Network webinar on funding local food tells you how!

Teaser for the NGFN blog: Co-operative model, LION networks, Crowdfunding platforms like Kickstarter, Micro/e-Lending platforms like Kiva, Slow Munis, Local Community Pre-Sales, Local Stock Exchanges, Investment Clubs like Slow Money.

See more here: Cutting-edge ways to Fund your Local Food business

 

Leverage free & low cost tools

Let the explosion of innovation & applications that resulted from mobile technology play into your hands!  The great news about the Mac App Store, Google Play & Chrome Store is that there are more applications than ever which can help you run your business more efficiently, and many of them are free.

 

Whether you need to manage your to-do list [Wunderlist], collaborative project management [Trello], communicate with your customers for nix [Skype], manage your social media marketing [Hootsuite], or simply use collaborative document sharing & calendars [Google Apps] – there’s a host of free apps out there.

 

We also would heartily suggest you check out some of the emerging technology, specifically around local food distribution.  This is where we get to play.  There’s several options out there now, which can manage customer accounts, help you manage packing & delivery logistics, and deal with the burden of payment reconciliation. Taking away the admin burden of local food distribution is one of the main barriers to growth we can see & are doing something about!

 

Be Authentic, Tell Your Story & be about More Than Profit

We keep coming back to this as a really important part of local food distribution.  We all loathe greenwashing don’t we? So don’t do it – be authentic with the story of where you came from, where your food is produced, and how you play nice with others.  We see local food distribution as being about values, and we constantly ask people to think about business in terms of ‘more than profit’.

 

Importantly, don’t ruin it for everyone. Local delivery, organics, farm-to-fork… it’s a tiny fraction of food distribution around the world. Don’t go stomping on it by picking fights with other people trying to do something similar in your area!  Try thinking about converting other people away from mainstream supermarket shopping, and growing the local food economy?

 

Use your blog and social media to tell the story of your business. Make it about more than just ‘units’ and ‘weights of food’, and aim for something more aspirational – your Values.  Use photography, words, infographics, videos & the great testimonials from your customers to show that you’re about supporting local farmers, delivering affordable organics, or whatever else it is that got you interested in local food delivery in the first place.  But be authentic!

Here’s some of our favourite use of Creativity in Local Food to get you started.

 

Do you have any more top tips to share?

 

You can now see the expanded version of this blog here:

Unlimited Magazine feature Bucky Box : flying the flag for Kiwi Social Enterprise

A mysterious parcel arrived at Bucky Box HQ yesterday.  When we ripped it open, we found the latest copy of Unlimited Magazine – ‘Inspiring New Zealand Business’.

It took us a moment or two to remember why this magazine had been mailed to us specifically, and then the penny dropped – a couple of months back, we’d had a good yarn with a friendly reporter who had heard about what we’ve been doing with Bucky Box,  and was particularly interested in our Social & Environmental drivers, and how we’d set up with a Social Enterprise constitution.

 

Social Enterprise / Social Business startup, Bucky Box, is building Software for Local Food Distribution

Social Enterprise / Business is a fairly new concept in New Zealand, and we’re modeling how legal structures and triple bottom line thinking can manifest as a business here.  This is a great opportunity to thank the amazing enspiral team who have supported & incubated us along the way!

 

The article, entitled ‘Social Circles’ features several Kiwi businesses which are focused on More than Profit – a friend of mine likes to call us “Yes, and…” Businesses.  Also featured in the article are the wonderful local food movement Ooooby, the fledgling New Zealand Centre for Social Innovation, the wonderful co-working space for changemakers (and our good friends) ‘The Kitchen’ in Auckland.

 

We have a lot of appreciation for organisations around the world who share the vision of using business for what we believe it was originally meant for – creating a better world, being an active citizen in a better society, and finding a way to do all this within the bounds of the environment we rely on. Where does the money come in? Well that’s the lubricant to make it work. We call it More Than Profit.

 

Pick up a copy of Unlimited Magazine, or head over to their website to check out more stories about Innovation, Technology, Startups & Leadership in New Zealand.

 

** UPDATE **

You can now read Social Circles : Kiwi Social Entreprenurship on Unlimited Magazine’s website now.