The press this week continues with more coverage of our launch in the National press here in New Zealand.
Big thanks to the team at The Dominion Post who covered the launch with a story about the rise of the “Locavore” in New Zealand. We definitely see a rising awareness in people here, wanting to know where their food is from, and wanting to support local growers and better, healthier forms of agriculture. It’s great to see! We believe we need to bring the trend out of just the “gourmands and ethically aware eaters” and into the mainstream, and a big factor in that is always cost. If we strip out the expensive middlemen, and make the small scale distribution efficient, and we believe we can do that – that’s our aim!
There’s a tip of the hat to Enspiral, our social innovation incubator – our friends & colleagues. We really appreciated all the support, encouragement & expertise they’ve offered us in the last few months especially to get us to our Public Beta launch.
You can see the full article here: “App helps consumers find locally grown food”
There’s also a version in Stuff Technology here published the same day.