Trends for 2013 for the Local Food Movement

Bucky Box brings you top 5 tips for trends in Local Food in 2013

Where are the big trends of 2012 going to lead the local food movement in 2013?

 

TWEET THESE TRENDS

 

It takes a lot of research and conversations to fine tune software for the local food movement, so we’ve spent much of the past year doing just that – in the course of our endeavours we have probably spoken with over 300 food distributors, a plethora of small farmers, a large number of business people & academics looking at food systems, and read one or two articles about where the food movement has come from and is headed. So here’s our thoughts on the spaces to watch in 2013.

 

Big Data 

The rise of the internet, smartphones, tablets, and affordable technology around the world has meant that we are producing more data on our lives and all the elements which make up our society, culture and environment than ever before. In fact 90% of the world’s data was created in the last 2 years. [tweet this]

 

What does this mean? With much richer background data, analysis could reap some huge rewards in terms of insights for the local food movement.

 

Generating data on food purchases, prices, food source, distance travelled, and consumer purchasing decisions, among other things, could yield some interesting insights. What would you want to know?

 

Platforms like Sustaination, Real Time Farms, and Local Harvest are all taking advantage of the ability to quickly and easily map food enterprises – imagine if they were also then capturing what was happening at those enterprises, and opening the data for other people to work with. Thanks to innovative Kiwi company Conscious Consumers, we may soon have rich consumer purchase data thanks to a mobile app they’re soon to release. There’s also data being collected increasingly by organisations such as Grameen Bank on agriculture & food projects they’re involved in which are building the picture of the food system in developing nations.

 

Transparency & Traceability

There’s rising distaste amongst consumers for the industrial food menu. Whilst fats, sugars & salts have become the staple fare on our supermarket shelves over the last 30 years, so we have seen corresponding rises in the level of health problems around the world.

 

Consumers are increasingly aware that we cannot trust big corporates to have our best interests at heart (instead of just having an eye on the rising profits), and are taking matters into our own hands as technology begins to answer the challenge by raising the levels of transparency & traceability of our food – a trend which is also highlighted by Forbes. Traceability is also explained here in ICT in Agriculture.

 

Whatever your interests or ethics, most people at least want the choice to know what’s in their food and where it’s from [tweet this] (unless you’re part of the 51.5% of voters in California who voted ‘No’ to Prop 37 – amazing what $45m in TV advertising can do for big food!).  Traceability and transparency can deliver that information about where our food is from, how far it has travelled, how it is grown, produced & reared, and make sense of nutritional statistics to show us what the likely impact on our long term health would be should we eat it regularly – after all, a label which simply reads “Fresh” isn’t much help to anyone.

 

Mobile devices are bringing information to the fingertips at the point of purchase, so despite big corporate interests in our food system opting out of voluntary food labelling, there will be increasing demand from consumers for the information and everyone from tech companies to real food advocates to ensure people at least have the basic information to make informed decisions. As a food producer or farmer, this is an excellent opportunity to use the rise of awareness of consumers to keep food simple, clean, wholesome & nutritious and tell this story about your food to show the difference between yours and the processed, heavily treated/preserved food on the shelves of many supermarkets – it’s a recognised trend in the hospitality industry too.

 

Collaboration

Collaboration is the new black.

 

As pressures on our food system rise, we will be forced to do more with less. We face unprecedented challenges which require innovative, connected solutions, whether it’s the need for a shift to low energy agriculture, our rising global population, a health burden of rising obesity, hunger, malnutrition, wild weather events due to climate change, a global food waste scandal, the disappearance of the small farm, a missing generation of young farmers coming through, or losing the quality of our soils, our water & our air.

 

Whilst the trend for household spending on food is decreasing across developed nations, there is a rising willingness in hundreds of thousands of people to create a better food system by bringing traditionally divergent actors in our food system together to work more closely.

 

Traditionally software developers, graphic designers and farmers haven’t had a huge amount to do with one another, but now with projects such as Food+Tech Connect’s “Hack Meat” project, or Forum for the Future’s Wired4Food series they’re increasingly getting together in cross-sectoral collaborations and ‘hackathons’ to address issues which only multi-lens approaches and skill sets can solve. This is a symptom of wider collaborative approaches by private, public and community sector organisations around the world, to tackle big challenges with fresh thinking such as Kiva’s efforts to take an holistic approach to aid, development and agriculture.

 

Designing for the 90%

The rise of social enterprise (that is: mission-driven businesses focused on social & environmental challenges) around the world shows the growing appetite to make meaningful change to the lives of all, not just improve the lives of the 10% of the world which controls 93% of the wealth [tweet this].

 

With quotes like “inequality anywhere is a threat to equality everywhere” ringing in our ears, individuals, social enterprises and even some progressive corporates are throwing off the shackles of thinking philanthropy-alone-will-save-the-world and embracing market-based solutions to create genuine long lasting & sustainable change. Projects such as South Africa’s Foodpods deliver entrepreneurship & small business training, as well as quality small-scale agriculture infrastructure for its franchisee’s. Or, take d.light’s solar lamps which were designed for the developing nations to improve health, education & provide the opportunity for additional income-generating opportunities in the extended hours of light in Atauro.

 

Design for the 90% is an exciting trend to the team at Bucky Box, as we view ourselves as part of the movement which is aiming to make our product affordable to developing nations through innovative GDP-adjusted pricing, as well as focusing the redistribution of 67% of our profits back into improving global food systems [tweet this].

 

Distribution

Most of the last 50 years have been spent improving yields and efficiencies in food production; despite some advancements we still have many challenges – increasing numbers of people hungry (1 billion), a drastic rise in obesity, food price hikes, a population disconnected from their food, and huge flow-on effects into our societies.

 

Recently, speaking with the Centre for Sustainable Agriculture, we came to the conclusion that the global discussion about ‘Food Utopia’ will rapidly shift focus from Supply to Distribution [tweet this], and we believe the time is nigh in 2013.

 

The ideas that have been promulgated for the last 50 years by industrial food companies have led us to a fundamentally unsustainable food system where our reliance on oil means that we are putting 10 calories into our food system for every 1 calorie we get out. We’re losing the health of our soils due to chemical farming techniques, and whilst we’re growing enough food to feed 10 billion, we’re wasting 30% of it – something has to change soon.

 

 

2013 may herald the shift in focus from supply to distribution, and from centralised control of our food system, to decentralised food distribution through an advancement in technology, cultural education and willingness, and a rising awareness of the pressing environmental need to change the way we grow, distribute, consume & dispose of our food.

 

We see a more complex, yet more efficient future of food distribution, with a host of smaller distributors operating a variety of models – be they vege box schemes, community supported agriculture, corporate wellness programs, game-driven health schemes, or whatever other weird & wonderful ideas entrepreneurs put forth. Driven by new & improved enterprise-grade software to rival that of the industrial agriculture system – these entrepreneurial distributors will change the balance of power in our food system and ultimately, create a better food system for everyone.

 

We can see it coming, and we look forward to 2013 because of it.

 

Out beyond ideas of wrongdoing
and rightdoing there is a field.
I’ll meet you there.
When the soul lies down in that grass
the world is too full to talk about.
– Rumi

 

Sustainable Food Summit – Vision of a Future Food System

*This blog was republished in part on Food+Tech Connect as ‘How Technology will decentralise the global food system’, Fair Food Network and Sustaination’s “3rd Industrial Revolution”.

 

How do we create a food system which is sustainable in the face of growing population pressures, changing weather patterns, declining natural resources, and a sharp decline in soil health?

A summit to co-create the future of the food system in Australia, and indeed around the world

This is one of the questions we held, when we recently headed to the shores of Australia to attend the National Sustainable Food Summit in Sydney, to hang out with some of the visionaries who are engaged in the dialogue of how the future of Australia’s food system will play out.

 

The summit was re-convened after last year’s successful meeting which brought people from around the country to listen to key note speakers, and engage in workshop sessions to talk about & co-create the future.

 

Several of the attendees were live tweeting the event on the hashtag #FoodSummit & #SFS12, and a Storify was being built as the event progressed: you can check it out here.

 

Asides from the fascinating conversations, great connections & pretty tasty conference food, there was a fair few insights into where the food system would be moving over the course of the next 20 years or so, and it’s our recollection of these insights we want to try and capture for you:

  • The food system, much like other industries around the world, is one of the next major industries that will become decentralised thanks to the web, peer-to-peer trading, and as a response to 30 years of legacy which has served financial interest more than the people & planet it relies upon.
  • A flexible, resilient & sustainable food system is already emerging, and with software & other food tech as a catalyst, is going to emerge even more rapidly. It will form a meshed web reaching around the world, of localised food systems within a bigger global food system.
  • The food system of the future will be complex – made up of traditional agriculture, urban agriculture, small-scale farms, bio-domes, vertical growing spaces, hydroponics, backyard gardening, community gardening, and more.
  • Organic Farming can feed 10 billion people, and small-scale sustainable agriculture is the way it will happen. Several recent reports, including one from the UN Special Rapporteur have identified this, and there is a growing focus on ecological / biological farming methods.
  • We will have to shift from the 99% industrialized food system we currently have globally, as resource pressures (peak oil & the likes) will mean current techniques will continue to push the cost of food up.  The transition may not be easy for all concerned, those with vested interests in keeping the status quo are likely to resist, but they will be swept away if they do not change (see changes in Music Industry!).
  • Huge advancements can be made as we shift to a decentralized food system, especially in the area of food & resource waste, which accounts for the main reason for current artificially high prices.  In 2010 we produced enough food to feed c.12 billion people, we just wasted a large portion of it.
  • Remove the ‘squeeze’ caused by the Food Distribution ‘profit centre’, and we will ease the financial, environmental & social strain currently put on food production & consumption.
  • Local & Regional food economies will be rejuvenated with a new set of values based on more than profit, beginning with the foundations that People & Planet should be at the centre of the food system, with Money/Profit playing the role of social exchange lubricant rather than sole economic measurement.
  • The emergence of vege box schemes, CSA’s, co-ops, buying groups & food hubs are all proving the future path of the food system right now. Software is a major lever of change to catalyse these forms of enterprise.
  • More farmers will be needed and more small-scale distributors.
  • The future food system will have a much greater transparency & traceability from Farm to Fork, enabled by food tech.

There were of course many many more, but these are some of the strongest trends that we heard at the conference.

 

The early keynote by Jeremy Rifkin was one of the talks which set a lot of the context for the conference, and whilst it’s fairly lengthy – there’s some great insights into economic trends which are worth a watch.

Take a look at more of the notes, podcasts, videos & other Food Summit resources collated by the 3 Pillars Network.

 

The summit felt like a positive reinforcement for a project we’ve already committed to, a great learning experience to push the boundaries of our knowledge, and a great opportunity to share space with so many other who had a similar vision of a decentralised food system.  We’re really excited by some of the projects which are happening around Australia, and indeed around the world as we speak – one of the blogs which we follow regularly is Food+Tech Connect which showcases some of the most exciting Food Tech projects in the States (and a few like us, outside). Make sure you read the ‘Hacking The Food System’ articles.

 

We recently spoke at the Changemakers Convention in Christchurch, New Zealand, where people from around the country outlined their passions, visions & actions in their chosen area of interest.  We spoke about “Food Security & Resilience in an Uncertain Future”, which led us to deliver a ‘state of the nation’ of how our food system currently teeters, some examples of food system fragility (largely taken from our blog about disasters & resilience), and the bright future that is emerging with technology enabling new ways for our food system to thrive.

 

For now, it’s back to work on supporting our fantastic beta customers, and spreading the word to more local food distributors who might make use of our system – please feel free to share with your networks if you might know someone who would like to change the food system for the better!

Mapping a peer-to-peer food system of the future

The Meta Move to Local

Buy local - support your local farmers

Awesome poster courtesy of A Snail's View http://bit.ly/AaCqom

We’ve been getting all inspired by watching some movies as of late. We’d like to share these two from The Twelve Films Project, as they exhibit the grass roots shift to fresh, seasonal, local produce which is happening around the world.

A fim a month by Christian Remde - focusing on the local food movement“LOCAL”

“Farm to Trailer”

We were specifically interested in the debate on ‘Local’ regarding organics and the meta trend we see toward knowing your farmer & their methods.  We’d love to hear your thoughts on how either the FoodTech industry, or us here at Bucky Box, could facilitate this happening for consumers.

We see the need for transparency and traceability in the food system, so we’d love to hear of other initiatives we could tie in with, or new ideas for how we can make the food system fairer for growers & consumers.

A return to a people & planet friendly food system is happening, now lets think about how we can speed it up.

#OccupyFood

It’s been a while since @OccupyWallSt kicked off, and turned things upside down around the world.

Several things about Occupy have stuck with me as we learn more about the ideals, motivations and purpose of the movement, and what it is evolving into.

I never saw that Occupy was about anti-capitalism or radical views. I saw Occupy was about Conversation. I see the movements around the world modelling a society they want to live in, about showing that consensus is possible, and that ‘inequality anywhere is a threat to equality everywhere’.

When I look at Occupy through the lens of our Food systems, I see several of the same things happening, and indeed there has been a lot of involvement from various food system educators & advocates in the discussions.

We see a crumbling system which is failing us – industrialised food is causing harm and inequality around the world to people and planet.  We see the need for a platform of robust discussion about the status quo, and conversation about what is possible.  We see that technology has changed so much, that a localised, distributed food system is possible. We see that economics are controlling a system which is much more complex than money alone.

We’re looking to see how this brighter future can be realised, and we’re seeing the Local Food Movement has already started, and is growing every day.  We see that a widescale return to organic farming is already happening (at exponential growth of 20% per year!).

We see that now is the time to take back our food system.

Not only does Bucky Box stand for a Food System which is friendly to People & Planet, but we also consider Poverty & Hunger part of our mandate. We see farmers getting a fair deal as part of our mandate.  We see food distributor accountability as part of our mandate. We see transparency for Consumer decision making as part of our mandate.

Join us in a better food system, starting today.

Bucky Box catalyses local food from Bucky Box on Vimeo.

Here’s some further takes on Occupying Food:

What is your take on the growing food movement, and how it relates to what is going on with Occupy?

What kind of a food system would you like to see in the future?

What platforms already exist to discuss how big food is impacting our people & planet?